The Friday Round-Up (from Emmy Noms to Animated Explainer Videos)Claude Harrington 07.15.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
Thursday: INTERVIEWS WITH ANIMATORS: Sean Lattrell
FROM THE VAULT: The SEO Hunt for Explainer Video
Last month I conducted some quick SEO research on a few targeted keywords to see what our competitors were up to. It’s pretty basic stuff, so I wasn’t expecting any revolutionary info – I just wanted to check out our market. I searched “explainer video” – a common keyword term – and expected to find sleek, well-made videos dominating the front page of Google. I found the opposite. The top ten results were a mess of sketchy landing pages and DIY garbage including a Mashable article from 2010 called “6 Free Sites for Creating Your Own Animations.” I was shocked.
Culture (w/ Animated Explainer Videos Excerpt):
“Animated explainer videos are a perfect tool for attracting visitors to your site and telling them about the key benefits and features of your product.
According to Nielsen Research, Training and Consulting Group, the average user spends about 10-20 seconds on a site if there is no compelling reason to stay longer.
And the first ten seconds are critical for giving the user this reason to stay by clearly setting out your value proposition.”
Questions? Comments? Contact IdeaBlog@idearocketanimation.com
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