Idea Blog

The Friday Round-Up (from Hand-Drawn Animation to Secret Screenings)

Claude Harrington 07.22.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:

IdeaBlog:

Monday: How Virtual Reality Marketing Can Help Your Brand

Tuesday: Questions to Consider Before Kicking-Off Your Explainer Video

Wednesday: PICK OF THE WEEK: Fix Florida by Costa Sunglasses (Explainer Video)

Thursday: INTERVIEWS WITH ANIMATORS: David Heredia

ICYMI: The Animation-Lover’s Guide to San Diego Comic-Con (2016)

ICYMI: INTERVIEWS WITH ANIMATORS: Sean Lattrell

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FROM THE VAULT: The Ins and Outs of Marketing Automation

Recently at IdeaRocket, we received demos from three of the leading marketing automation firms: Act-On, HubSpot and Marketo. This post will not be a declaration of whose service is “best” (because, quite sincerely, that answer depends on your company’s specific objectives), but instead we wanted to take a wider look at this budding industry and make sense of what these firms really have to offer. And, ultimately, try to answer this question: is marketing automation really something that can help your business, or is it just the soup de jour at the Buzzword Café?

So let’s start with the BIG question: What the heck is marketing automation?

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Animation News:

Hand-Drawn Phantom Boy is a Welcome Break from CG Animation (via The Los Angeles Times)

BoJack Horseman Renewed For Season 4 By Netflix (via Deadline)

SIGGRAPH 2016: An Animation and VFX Preview (via Cartoon Brew) 

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Entertainment:

Are Juiced Balls the New Steroids (via Five-Thirty-Eight)

Netflix’s Overseas Challenge (via The Hollywood Reporter)

New Trailers from Comic-Con (via The Verge) 

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Tech:

This Guy Trains Computers To Find Future Criminals (via Bloomberg)

The Library of Congress is Struggling to Stay Relevant in this Digital Age (via n+1)

VHS is Officially Dead (via The Guardian)

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Culture:

Pokemon Go Helped me Cope with my Social Anxiety (via Kotaku)

How to Fix Flying (via Popular Mechanics)

Edward Snowden appears at Secret Comic-Con Screening (via USA Today)

Questions? Comments? Contact IdeaBlog@idearocketanimation.com

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