Idea Blog

The Friday Round-Up (from Block Parties to Big Virtual Reality Plans)

Claude Harrington 07.29.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:

IdeaBlog:

Monday: Billion Dollar Explainer Video?

Tuesday: PICK OF THE WEEK: Hi5 (Explainer Video)

Thursday: 8 Fixable Mistakes That Could Ruin Your Explainer Video

ICYMI: INTERVIEWS WITH ANIMATORS: David Heredia

ICYMI: How Virtual Reality Marketing Can Help Your Brand

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FROM THE VAULT: 10 Excellent Examples of Branded Virtual Reality Content

Last Thursday, The Wall Street Journal published a story that wondered if branded virtual reality content was the next great frontier in marketing. The article cites a few examples from the Cannes Film Festival where “VR was a popular talking point among ad agency executives, tech companies such as Samsung…and online services such as YouTube” as well as some recent deals (like AOL’s gaudy acquisition of the VR production company Ryot) that seem to point in the direction of this being the case. Not just because of those deals and examples but because branded content for virtual reality can help marketers achieve that elusive holy grail: engagement.

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Animation News:

NYC’s Largest Animation Event is Back (via Cartoon Brew)

Netflix Orders Animated Children’s Series based on Beatles songs (via The New York Times)

See Avett Brothers Recall Playing With Willie Nelson in Animated Video (via Rolling Stone)

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Entertainment:

An Illustrated History Of The Philadelphia Cheesesteak (via First We Feast)

The Eccentric Architect of Professional US Soccer (via The Guardian)

Nintendo’s NX Should Be the Netflix of Video Games (via The Verge)

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Tech:

Google’s Cloud Investments are Finally Starting to Pay Off (via WIRED)

SpaceX Takes Another Step Toward Reusability with 150-second Engine Test (via Ars Technica)

Sony Confirms 13 PlayStation VR Games Are In Development In Asia (via Ubergizmo)

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Culture:

Facebook’s Big Plans for Virtual Reality (via Bloomberg)

Tickle Me Elmo Turns 20 (via Mental Floss)

Welcome To Your Coworking Future (via Digg)

Questions? Comments? Contact IdeaBlog@idearocketanimation.com

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