Our Upcoming TV Show Opener!Dan 06.06.2012
Here at IdeaRocket, we’ve been abuzz recently, having just wrapped up work on the show open for a major television program. The project is a compelling (but fear not, only temporary) diversion from our usual stream of business-focused videos. Though full details will be announced in July, we’re very excited to give you a few teasers:
The opener is in the RSA, or whiteboard style, with sporadic splashes of color.
It traverses the long history of the show and its characters, comically displaying milestones in the characters’ lives, as well as the program’s many setting changes.
It features an RV and illegal drugs (but no, it’s not for Breaking Bad)
Working on this project we came to a realization: the opener is pretty much what we usually do: an explainer video. Just like our usual business-focused work, it tells the story of a character that has a need, and then ultimately fails or succeeds at fulfilling this need. Within a minute, it simplifies and elucidates a complex concept, in this case the history of a long-running TV show. The lasting effect is to intrigue the viewer into sticking around for the rest of the show. In the same way, a viewer of one of our explainer videos hungers for more information: they submit an inquiry on the company’s website, download a whitepaper or free demo, or otherwise reach out… conversion gained!