Animated Video Production

Animated Explainer Videos: Understanding Politics

Shawn Forno 02.24.2017

President’s Day was this week, and if you haven’t noticed, there’s a new President in the White House. Maybe you’ve heard of him. But don’t panic—we’re not going to talk policy or politics in this week’s Friday Roundup. Instead we’re going to take a look at animated explainer videos that talk about politics. Fun, right?!

animated explainer videos

Real conversation and political debate (things America really needs right now), can only happen when people are informed, understand a situation, and can at least begin to agree on what is true or what could be true—a sad but necessary distinction in 2017…

When you want people to understand something as complicated as politics and policy—or you need to wrap your head around a tough concept—animated explainer videos are a great place to start.

Idea Blog Recap

Tuesday: Marketing Narratives: Who is the Hero?

Wednesday: 5 Great Animated Explainer Videos (And Why They Work)

Pick of the Week: Two Animated Explainer Videos About Design

ICYMI: What We’ve Learned from 10 Years of Making Animated Explainer Videos

Political Animated Explainer Videos

Not all political explainer videos are boring policy explanations. In fact, online explainer videos—especially animated ones—have become crucial to understanding policies, positions, and the issues that face us all.

Here are a few great examples of how explainer videos can educate people on difficult to understand topics:

Fired Up (2017) — Various Artists

Just last week, our CEO, Will Gadea, highlighted what could be my favorite animated explainer video on this list. An animation of former President Obama’s famous “Fired Up” speech, 14 animators collaborated to create this unique motivational video.

Two incredible things happen when you watch—you get excited about politics, and you realize just how easily a group of people (even animators) can come together to create something great.

Want to Rig the U.S. Presidential Election? Good Luck (2016) — Vox

If you’ve never heard of Vox, do yourself a favor and check out their YouTube page. It’s packed with helpful explainer videos on everything from rap lyrics to Jet fighter spending budgets. And every single explainer video they make seeks to do one thing above all else—explain.

animated explainer videos

This video is completely animated, a little rare for Vox, but it tackles a surprisingly complex issue—namely voter fraud, election boards, and how elections are structured in the U.S. Take a look and see if you learn anything new.

Bill 14 and Bilingual Status of Quebec Municipalities — Canadian Government

That title rolls off the tongue, eh? Sure, bilingual legislation in Quebec is a “boring” somewhat confusing topic. However, this 2 minute video presents the important points of an important bill in a straightforward, easy to understand manner. Sure, there’s an agenda, but the information is all there for you to agree or disagree with, and that’s important.

The Bad Map We See Every Presidential Election — Vox

I love Vox. The animations and graphics in this explainer video show a glaring problem that a lot of Americans don’t even realize they’re susceptible to. Perception is important in politics, and this video addresses that head on.

Hopefully we’ll see better maps in 2020.

Animation Culture

Just One More Election Map — NPR

Pixel Art at it’s Darkest — Undervolt & Co.

The future of animation is a constantly moving target. Stay tuned for more animation news, culture, and video marketing tips every week!

Shawn Forno

Shawn Forno is a massive Studio Ghibli fan who does content marketing. In that order. Find his other writing and extensive travel blogging here.

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