Video Marketing

Get Actual Email Signups with Video Landing Pages

Shawn 06.26.2014

Video landing pages exist to capture emails. You can sugar coat it with ebooks and free downloads, but marketers are all after email signups. It’s ok – email signups rock.

The problem is, now more than ever, people guard the keys to their inbox like the golden ticket that it is, and with stats like, “84% of all email traffic will be spam,” by the end of 2014, it’s easy to see why.

Stop wasting your (and everyone else’s) time emailing spam folders. Use video landing pages and get email addresses that people actually use.

Email is Not Dead

New research from McKinsey & Company, shows that “email marketing is 40 times more effective at attracting new business than Facebook and Twitter combined.”

Consumers make more purchases from email:

 

Share more content:

 

And interact more directly with brands through email than through any other digital medium.

 

It’s the only thing that most people use every single day, so stop ignoring the power of your email list.

The Problem is Trust. The Answer is Video

Video Landing Page

People don’t know you or trust your product, but their obviously interested in your solution if they came to your landing page. Video landing pages bridges this gap.

A study by eyeviewdigital.com shows that “video on landing pages can increase conversion by 80%.”

Well-produced video not only engages users (while explaining your product), it creates a connection. Video differentiates you from all the ebook wielding spam bots, and people will relate to you, not just what you’re selling. That’s when real sign-ups occur.

I know I’m just a marketing nerd, but there is nothing sweeter than seeing a “gmail” domain sign-up for your list.

The greatest part about using video to build your email list is that once you cross that trust threshold, people actually look forward to your emails. You just have to keep up your end of the bargain.

Email is a Relationship

video landing page

I love Austin Kleon’s emails.

Once a week he sends me a curated list of thought provoking links to “interesting things.” Yes, many of these links direct me to posts on Austin’s website – but not all of them – and no matter where the articles are hosted, they’re a guaranteed great read.

What I respect most about emails from the likes of Austin Kleon, Seth Godin, and James Clear – and what keeps me subscribed – is that they treat my inbox like the goldmine it is by delivering valuable content. I talk about their products and articles, and have no hesitation doing a lot of the marketing legwork for them. That’s ROI you can’t measure.

People purchase from brands they trust, even if they don’t do it right away. Rand Fishkin from Moz says that he doesn’t even want customers that haven’t been to his domain at least seven times! Gone are the days of clicking on banner ads to buy vacation packages.

People purchase from brands they know. Video is how you introduce yourself, especially on a landing page.

For more detailed info on the state of content marketing, check out Rand Fishkin’s slideshare “Why Content Marketing Fails,” or his talk at WistiaFest. They’re both awesome.

video landing page

Video landing pages build active email readership, but respect for those readers is paramount. If you don’t deliver great content, or spam an account, no amount of clever video marketing will save you.

However, if people do unsubscribe, video might just be the thing to bring em back. At least Groupon thought so…

Email us today to create a video for your landing page that converts viewers into users.

Shawn

Born in Southern California, Shawn grew up surfing, eating In-N-Out, and growing his hair long. After graduating with a Liberal Arts degree from CSU Long Beach in 2005 he left the crowded freeways behind and spent the better part of a decade traveling the world living for stretches in Rome, Hawaii, Australia, New Zealand, and Brooklyn. He writes novels as well as copy, loves learning keyboard shortcuts, and plays his grandpa’s old lap steel guitar. You can hear his band at ponieswillbiteyou.com

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