Idea Blog

The Power of Video (By the Numbers)

Blake Harris 07.29.2015

When it comes measuring the impact of video, there are a lot of numbers out there. But unfortunately, a lot of these numbers can be misleading, unsourced or even contradictory.

So to clear up the confusion, we’ve put together a list of the most meaningful stats out there, and presented them in a way that will be applicable to various aspects of your business.

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POPULARITY:

  • 59% of senior executives prefer to watch video instead of reading text (Forbes)
  • Adults in the US spend an average of 1 hour and 16 minutes each day watching video on digital devices (eMarketer)
  • 96% of consumers say they find videos “helpful” when making purchase decisions online (Animoto)
  • Videos are shared 1200% more times than links and text combined (Orion 21)

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SEO & E-MAIL MARKETING:

  • Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google (Mist Media)
  • An introductory email that includes a video receives an increase click-through rate by 96% (Implix)
  • Search results with video thumbnails have a 41% higher CTR than plain text (aimClear)

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RETENTION & CONVERSION:

  • The average user spends 88% more time on a website with video (Mist Media)
  • Visitors who view videos stay on web sites an average of 2 minutes longer than those who do not. They are also 64% more likely to make a purchase (ComScore)
  • Landing pages with video have a conversion rate up to 80% higher than the same page without a video. (Source: Orion21).
  • 70% of marketing professionals believe that video converts better than any other medium (MarketingProfs)

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THE FUTURE & BEYOND:

  • Currently,  only 24% of brands are using online video to market to consumers (Kantar Media)
  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. And that number will reach 80% by 2019 (Cisco)

 

Blake Harris

Blake Harris

Blake Harris is the author of "Console Wars: Sega, Nintendo, and the Battle that Defined a Generation."
Blake Harris

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