Idea Blog

PICK OF THE WEEK: Parallel Connection

Blake Harris 08.20.2015

With so much great work being done in the animation and explanation spaces, we thought it would be valuable if, each week, we shined the spotlight on an impressive piece of work. This week’s selection is a guerilla-style animation called Parallel Connection that can be seen in Manhattan’s Time Square–blaring across 14 blocks and 45 screens–that plays nightly at 11:57 PM through the end of the month.

This massive animated installation was created by the Brazilian studio Birdo and is based on the famous graffiti of brothers Gustavo and Otavio Pandolfo (known together as “OSGEMEOS”). In their artistic statement, OSGEMEOS explained that this is an attempt to tap into the creative and joyful side of people’s personalities which can be visualized through dreams. “The dream world is the one place where every person in the universe can be connected if they can just break the barriers between imagination and the physical world.”

Although it’s not possible to capture the full effect in video form, this highlights some of the moments from Parallel Connection:

There’s a lot to love about the installation (and you should go see it for yourself, if you can), but below are some of our favorite images from the clip:

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Blake Harris

Blake Harris

Blake Harris is the author of "Console Wars: Sega, Nintendo, and the Battle that Defined a Generation."
Blake Harris

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