Idea Blog

The Friday Round-Up (from Oscar Nominees to Whiteboard Videos)

Claude Harrington 01.15.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:

IdeaBlog:

Monday: 7 Reasons Why an Explainer Video Will Increase Conversions (Part 1)

Tuesday: 7 Reasons Why an Explainer Video Will Increase Conversions (Part 2)

Wednesday: PICK OF THE WEEK: An Explain Video About Multi-Asset Investing

Thursday: Why Whiteboard Animation is Perfect for Marketing Financial Services

ICYMI: 7 Intriguing Video Marketing Stats from the Past Month

ICYMI: BOOK REVIEW: The Sales Acceleration Formula

The-Good-Bad-and-Ugly

FROM THE VAULT: Whiteboard Animation Software: the Good, the Bad and the Ugly

“A lot of DIY whiteboard animation software has been popping up over the past few years. Some aren’t awful, some of it is terrible, and some are just confusing. So, before you embark down the route of DIY whiteboard videos, here’s a showdown of the three best examples I’ve found for the Good, the Bad, and the Ugly whiteboard animation software available.”

boy-and-the-world

Animation News:

For True Diversity at the Oscars, Look at the Animation Nominees (via The Washington Post)

Thanks to Crowdfunding, Sun Creature Studio Reaps The Reward: Tales of Alethrion (via Cartoon Brew)

The Muppets New Showrunner Reveals “Reboot” Details (via Rotoscopers)

5WYmpac

Entertainment:

Alan Rickman, Giant of British Screen and Stage, Dies at 69 (via The Guardian)

How David Bowie Challenged MTV on Race (via The New York Times)

Michael B. Jordan and Ryan Coogler’s Next Round (via Vulture)

Jimmy Wales

Tech:

At 15, Wikipedia is Finally Finding It’s Way to the Truth (via WIRED)

Top 10 Technology Trends for 2016 (via Forbes)

Neil deGrasse Tyson Explains the Biggest Change Coming in the Next 50 Years (via Tech Insider)

Latest Consumer Technology Products On Display At CES 2016

Culture:

A Guiding Light into the Future of Marketing (via Tech Crunch)

Here Are 11 Interesting Digital Marketing Stats From the Past Week (via Adweek)

8 Things to Boost Your YouTube Marketing Strategy (via Small Business Trends)

[Excerpt from “8 Things to Boost Your YouTube Marketing Strategy]

Coming up with topic ideas is difficult enough, but you need to be able to now come up with ideas that will also transfer well into a video and keep viewers engaged. This goes back to doing research on your audience and thinking about what you want them to do when they reach your video. See what’s working on your blog and what your competitors are having success with, and get creative to mimic the content styles and topics as best you can. “Creativity” is the key word here. A few options for ideas include:

  • Create a demo of a product or service.
  • Promote any webinars you’re going to be hosting and explain why they’re great and how viewers can get involved.
  • Do a Q&A session with your CEO or another expert in your company. An interview with someone influential in your field also makes for a great video.
  • A video infographic uses imagery to make a point. This usually takes a little bit of expertise, so you can outsource this work to marketing agencies or use a tool like Biteable to get started.
  • Whiteboard videos. The Moz founders made this famous. Simply use a whiteboard to explain a topic. It’s a great option for even the most boring industries.

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