Idea Blog

The Friday Round-Up (from Blue Sky to Snapchat Video Marketing)

Claude Harrington 04.01.2016

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:

IdeaBlog:

Monday: Today is a Historic Day for Virtual Reality!

Tuesday: Virtual Reality: The Who, What, Where and When…

Thursday: PICK OF THE WEEK: Mrs. Meyer’s Home Maker (animated video)

ICYMI: Animation Techniques: The Smear

ICYMI: Baiting the Hook: 6 Ways to Start Your Explainer with a Bang

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FROM THE VAULT: Is Your Video “Supplementary Content?” (and Why it Matters)

These days we expect the internet to just “get us,” and provide the exact information that we’re after when we type in vague search terms. But believe it or not, that’s tougher than it sounds.

But thanks to a new Google Quality Ratings Guideline update and “supplementary content,” we might actually get what we’ve always wanted – search results that answer our queries. And video is leading the way.

According to Jennifer Slegg, founder and editor of the SEM Post,”It’s clear that supplementary content is an area that Google is putting a lot of weight in for their quality raters.” Ok, cool. But what does that mean for video SEO? Turns out, it’s a good thing.

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Animation News:

Blue Sky Studios First To Settle In Animation Anti-Poaching Suit (via Deadline)

How the Horticulture Team of Disneyland Makes the Magic (via The Disney Blog)

How Format Affects Content (via Temple of the Seven Golden Camels)

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Entertainment:

Mathematicians mapped out every Game of Thrones relationship to find the main character (via Quartz)

10 Best Movies and TV Shows to Stream in April (via Rolling Stone)

A Brief History of Magic: The Gathering (via Daily Dot)

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Tech:

Google Disables Ill-Conceived ‘Minion Mic Drop’ April Fools’ Gag (via The Guardian)

Slack Confirms it has Raised $200 Million at $3.8 Billion Valuation (via VentureBeat)

The Tale of Lucky: Behind the Scenes with VR’s First Mascot (via UploadVR)

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Culture:

What Happened When Venture Capitalists Took Over the Golden State Warriors (via The New York Times)

The Inside Story of How Oculus Cracked the Impossible Design of VR (via WIRED)

7 Tips for a Successful Snapchat Video Marketing Campaign (via RealSEO)

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