Motion Graphics is animation that uses shapes and text in dynamic ways to help bring stories and concepts to life. While it is ideal for showcasing stats and information, motion graphics is also useful for companies looking to avoid character-led messaging that might not be right for their brand.
Case Study – Marriott
Image Media, Inc. needed to create a video to kick off a conference for their client, Marriott. This asset would introduce the theme of the event, but ideally, it would also get participants energized and excited about what was coming up. Together with its clients, IdeaRocket decided to opt for a photo-montage style to communicate the issue of technological change in the hospitality industry in a modern, vivid way.
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