IdeaRocket has worked with both exciting young startups and established Fortune 500s, helping them boil down complex concepts into easy-to-understand stories.

Case Study – ScaleArc

ScaleArc has developed a revolutionary software product that allows companies to scale up their online databases quickly and inexpensively. It’s a complex offering, however, that is not easy to understand. IdeaRocket came up with a metaphor that describes how the software gets its remarkable results: ScaleArc is like a smart manager that assigns work to his employees (or server clusters.) By developing this metaphor visually, the product’s benefits become much clearer.

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