Loic-djim

What We’ve Learned from 10 Years of Making Explainer Videos

It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. As we prepare for a busy 2017 IdeaRocket founder Will Gadea, producer SaraJane Askildsen, and animator Scott Strong reflect on how the explainer video industry has changed, what…

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animation

Friday Animation Roundup: Collaborative Storytelling and the Future of Animation

The future of animation is collaborative. Follow along as we uncover the technological and production advances driving animation in 2017

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still

Fun With Motion Capture

The problem with a lot of motion capture 3d animation is not that it’s not realistic enough, but that it’s too realistic. Often times there is a mismatch between stylized character models, and movement that is a bit too life-like. It’s like the two things don’t belong together. This video is an emphatic exception. Here…

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whiteboard animation

Whiteboard Animation vs. Talking Head Videos

Whiteboard animation increases engagement, memory retention, enjoyment, and lots more. The science behind whiteboard animation vs. talking head video

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