video SEO

Four Key Video SEO Metrics

You can trace video SEO back to May 16th, 2007 – the day Google introduced “Universal Search.” Today, we take blended search results – video, text, PDF, blogs, and images – for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric. But what’s…

Video Landing Page

Get Actual Email Signups with Video Landing Pages

So stop wasting your (and everyone else’s) time sending emails to spam folders. Use video landing pages and get email addresses that people actually use.

explainer video script

Four Elements of a Great Video Narrative

The phrase “video narrative” is intimidating. It conjures up Shakespearean drama, and script meeting anxiety, but the deep dark secret of corporate video production is that a narrative can be as simple as you want. “Jack and Jill went up the hill…” is a 10-part mini-series rife with drama just waiting to happen. It doesn’t…

video marketing

Video Marketing Isn’t About You

What’s your mission? Not your “mission statement” – your actual mission. It’s a simple question, but most marketers don’t bother to answer it before plowing through video marketing budgets as they create company-centric content no one cares about. And they wonder why their video only has 87 views. Let me be clear – your mission…