IR

The Friday Round-Up (from Internet Animation to CES 2016)

If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a look at some fun things that you might have missed…

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Header- Takes Money to Make Money

PICK OF THE WEEK: Does it Take Money to Make Money? (RSA Animation)

We’ve all heard the expression that “it takes money to make money.” But what does that mean for those who are unable to afford such an investment? This is the subject of our PICK OF THE WEEK: Does It Take Money to Make Money?

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7 Intriguing Video Marketing Stats from the Past Month

Some have dubbed 2015 the “Year of the Video.” Although we agree that 2015 was a breakout year, we believe that when it comes to video marketing the surface has only just been scratched. The more case studies, white papers and research reports we read, the more impressive the numbers appear to be. So to help spread the enthusiasm, we’ve compiled a list of our favorite video marketing stats from the past month.

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Header- Sales Acceleration

BOOK REVIEW: The Sales Acceleration Formula

Over the holiday break, I had a chance to read an insightful business book called The Sales Acceleration Formula that focuses on how using undervalued and underutilized tools–specifically inbound marketing– can be used to grow a business in this new digital landscape. The lessons within oscillate between analytical and anecdotal, but can be applicable to just about any industry. So let’s start off the year with some insight and inspiration, and review a few of the highlights from The Sales Acceleration Formula.

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