Header- Baiting the Hook

Baiting the Hook: 6 Ways to Start Your Explainer with a Bang

Although every explainer video is different, there’s one thing that the best ones have in common: a strong hook.

How do they do it? Well, there’s no magic formula of course, but there are a handful of techniques that can increase the chances that your explainer will hit the ground running. So today we’ll explore some of those techniques–tried-and-true methods that can hook viewers within a matter of seconds–so that you can increase the chance that your explainer video will start off with a bang.

Header- Smear Technique

Animation Techniques: The Smear

In 1942, Warner Bros. released an animated short called The Dover Boys at Pimento University (or The Rivals of Roquefort Hall). Produced by Leon Schlesinger Productions and directed by Chuck Jones, this Merrie Melodies cartoon is significant for a couple of reasons. One, because The Dover Boys at Pimento University was one of the first animated shorts to break away from the so-called “Disney look.” And two, because it was one of the first animations to utilize an animation technique called the smear. A technique which will be the focus of today’s post.

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PICK OF THE WEEK: 5 Tips to Improve Your Critical Thinking (explainer)

Every day, all of us are faced with thousands of choices. With so many possibilities, it’s impossible to make the right decision every time. But it would be great to understand why we make certain decisions and even greater, especially for those tough choices, to implement a technique for objective analysis and evaluation. That’s exactly what “critical thinking” is and it’s the focus of our PICK OF THE WEEK.

Header- BTS Tenneco

Behind The Scenes: Tenneco’s AEGIS Explainer Video

A little while back, we had the pleasure of working with Tenneco to help them create an explainer video about their new environmental health and safety-tracking program called AEGIS. Here is the resulting video and a brief interview with Lisa Detlefsen, Tenneco’s Personnel Services Supervisor