video marketing

Video Marketing Isn’t About You

What’s your mission? Not your “mission statement” – your actual mission. It’s a simple question, but most marketers don’t bother to answer it before plowing through video marketing budgets as they create company-centric content no one cares about. And they wonder why their video only has 87 views. Let me be clear – your mission…

Animated Google Doodle

The Animated Google Doodle “That Will Make the World A Better Place”

Animation is on Google’s mind – or their homepage to be exact – and it’s an animation first. Today’s (June 9th, 2014) animated Google Doodle is the first time that a student-created piece has been animated for the homepage. The Doodle is the winning entrant for Google’s 7th annual Doodle 4 Google – a K-12 competition where young…

Rube Goldberg Animation

Animated Video Production Is a Rube Goldberg Machine

What do animated video production and Rube Goldberg machines have in common? They’re awesome, and hard to make. If you’re not familiar, a Rube Goldberg Machine is any complicated contraption built from everyday objects arranged into a long chain-reaction to accomplish a simple goal. The winner of the 30th annual Rube Goldberg Collegiate competition in 2014…

Read this article Call to action

5 Steps to Create Video Marketing Calls-To-Action [Flowchart]

Video marketing without a clear CTA is like fishing without bait. Or a hook. Or a rod…in the desert. Don’t go fishing without bait. If you’re lucky enough to grab peoples’ attention, it’s up to you to funnel that interest in the right direction with CTAs that capture, convince, and convert. Here’s a simple flowchart…