New York Times Olympic Explainer Videos

Explainer Videos Take Gold at Sochi

The New York Times embraced the power of explainer videos in a series launched to explain the nuances of new winter events for the Sochi Olympics.

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Wistia Top Hat Tuesdays

Video Marketing FAIL – You Can Too!

I love Wistia. Even when they screw up video marketing, they somehow manage to do it right. Thanks for the candor and analysis, guys. I’m looking forward to your next failure.

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Sumry Resume

A Resume IS Content Marketing, Silly

Content marketers do one thing – create great content. That’s it. So if you can’t interest me in a subject as important as your job search, I know you don’t have what it takes to make lima beans “go viral.”

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Face Palm Statue

Content Marketing is Stupid. Make Something Better.

Content marketing is stupid. If you try a little harder, you’ll be surprised by how many people – and search algorithms – agree.

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