Two Animated Videos About DesignWilliam Gadea 02.23.2017
For a long time we’ve been fans of Brooklyn-based motion designer Sander Van Dijk. He recently completed an assignment for Google, always a client that facilitates great work:
When you ask designers to design about design, you can get some rich responses. Like this video from another patron of fantastic work, Apple. It was created by TBWA/Media Arts Lab in Los Angeles, California.
The thread going through these videos is a vision of design as the search for the simplest logical solution to a communication problem. This is a view that is widespread among the best designers I know, but somewhat alien to outsiders, who see the process as being more about wild, magical inspiration.
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