Explainer Video

Explainer Videos Sell Things

Shawn 01.22.2014

A lot of people throw around the term “Explainer Video,” without really, well…explaining what it is, and why it’s important. While the message varies with each video, and stylistic options abound – live-action, screencast, 2D, 3D, CGI, puppet, 10-second stop-motion, hour-long astrophysics whiteboard animations – they all have one thing in common…

Explainer Videos Sell Things.

It doesn’t matter if it’s Dollar Shave Club’s blatant tongue in cheek promo hocking cheap razors

or RSA’s newest 11-minute whiteboard animation exploring the nuances of motivation,

every explainer video promotes a brand.

Let’s crunch some numbers. Here’s some verified data (no cut and paste here) about how explainer video directly affects engagement rates:

  • 65% of senior executives visit a vendor’s website after watching a video – Forbes

  • Introductory emails with video doubled CTR – Ragan Communications Case Study

  • Professionally produced video optimized for e Commerce outperforms user-generated video by 30%ComScore

You are creating an explainer video to grow your business. Period. The specific goal of each video might be different – brand awareness, engagement, conversion, information, support, product awareness, etc – but the end result is always the same – people that view explainer videos are more likely to:

  • Value your product
  • Visit your site
  • Trust your brand

and ultimately…

Purchase your product.

Shawn

Born in Southern California, Shawn grew up surfing, eating In-N-Out, and growing his hair long. After graduating with a Liberal Arts degree from CSU Long Beach in 2005 he left the crowded freeways behind and spent the better part of a decade traveling the world living for stretches in Rome, Hawaii, Australia, New Zealand, and Brooklyn. He writes novels as well as copy, loves learning keyboard shortcuts, and plays his grandpa’s old lap steel guitar. You can hear his band at ponieswillbiteyou.com

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