Explainer Videos Sell ThingsShawn 01.22.2014
A lot of people throw around the term “Explainer Video,” without really, well…explaining what it is, and why it’s important. While the message varies with each video, and stylistic options abound – live-action, screencast, 2D, 3D, CGI, puppet, 10-second stop-motion, hour-long astrophysics whiteboard animations – they all have one thing in common…
Explainer Videos Sell Things.
It doesn’t matter if it’s Dollar Shave Club’s blatant tongue in cheek promo hocking cheap razors
or RSA’s newest 11-minute whiteboard animation exploring the nuances of motivation,
every explainer video promotes a brand.
Let’s crunch some numbers. Here’s some verified data (no cut and paste here) about how explainer video directly affects engagement rates:
65% of senior executives visit a vendor’s website after watching a video – Forbes
Introductory emails with video doubled CTR – Ragan Communications Case Study
Professionally produced video optimized for e Commerce outperforms user-generated video by 30% – ComScore
You are creating an explainer video to grow your business. Period. The specific goal of each video might be different – brand awareness, engagement, conversion, information, support, product awareness, etc – but the end result is always the same – people that view explainer videos are more likely to:
- Value your product
- Visit your site
- Trust your brand
Purchase your product.