Animation

The Process: Stop-Motion By Salman Sajun

William Gadea 04.06.2017

When we see this video at IdeaRocket we feel like we are seeing our own office life! It’s The Process, directed by Salman Sajun, and in a perfectly meta way, it is a video about making videos.

The Process is created entirely in-camera by Sajun and his team of magicians, as he calls them.

There’s a lot to love about this piece, but what I like best about it is the sheer musicality of it. The soundtrack is all sound effects, but it still comes off as music. That speaks well of sound designer Mattia Cellotto’s work, but it’s also a testament to timing blueprint that must have been in Sajun’s head.

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William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket. Follow him on twitter: @willgadea.
William Gadea
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