Animation

Monnaie de Paris Spot Directed By Hugo Ramirez

William Gadea 04.13.2017

Here is a beautiful spot directed by Hugo Ramirez for Monnaie de Paris.

I have no particular knowledge about how this spot was made, but I do have an intuition. This is 2d traditional animation, but I imagine it was made with reference created in another medium. Perhaps a rough scene was made in 3d and/or live action to help previsualize the spot and give cues on camera angle and scale, then a 2d animator used that as a rough and drew frame by frame over it.

Wonderful fluidity and a very French feel!

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William Gadea

William Gadea is the Creative Director and Founder of IdeaRocket. Follow him on twitter: @willgadea.
William Gadea
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