Friday Roundup

Friday Roundup: Animated Video & B2B Marketing

Shawn Forno 05.05.2017

The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.

This week’s Friday Roundup takes a look at a few great platforms for B2B video marketing—like LinkedIn—and a few unique ways to tailor your animated videos to mobile audiences. We’ve got tips for starting a business, promoting your business animation, and even a few myths about starting a business that we thought you should know about.

Idea Blog Recap

Monday: Video Marketing for LinkedIn

Tuesday: 8 Ways to Learn in Business

Wednesday: 7 Great Explainer Videos that Don’t Say a Word

Pick of the Week: Past Winner of the Annecy Animation Festival: Pixels

ICYMI: 5 Myths About Starting a New Business

B2B Video is Alive and Well

People crave helpful relevant content that solves problems. If that content is a video that can be viewed in seconds rather than a longform article that takes time to read, so much the better.

Every industry has seen a shift towards mobile browsing, which means the rules of engagement for prospecting and creating leads has changed. Time frames to capture potential clients’ attention has shrunk, and video has emerged as the solution to this engagement problem.

animated video

Animated Video: Tailor Made B2B Content

The best part about crafting a B2B marketing strategy centered around animated video is that one video can be transformed into dozens of useful marketing tools. You video can greet inbound leads on your homepage, or get qualified prospects excited about a specific tool or service on a specific landing page. It can educate your staff about policy or your product, and can also serve as a great sales pitch tool.

You can play your B2B video at conferences and conventions on repeat, or splice sections of it onto social media. Turn arresting images into GIFs and attach screenshots to tweets and emails. The marketing treadmill of useful applications for an animated video are as diverse as your client base.

Animated video really is an all-in-one B2B marketing tool kit. Embrace quality video production and enjoy an asset that your team and customers will enjoy (and find useful!) for years to come.

Animation Culture

The Swallows of Kabul

This animation deals with sensitive issues, like religion, but the rich characters and stunning 2D watercolor animation are an absolute delight to watch. You’ll get caught up in this animation in seconds.

Double King

This Vimeo staff pick just hit the site today, and I’m already in love with it. Just watch the first minute and try not to laugh. Stick around for the whole thing if you can. It’s awesome.

Thank you, Felix Colgrave. Thank you.

Animated Video News

CalArt Premieres Character and Experimental Animation Showcase 

When one of the most prestigious animation schools in the U.S. debuts its experimental animation showcases, we pay attention. Check out the entire showcase on the CalArts Vimeo Channel.

Facebook Shuts Down Oculus (It’s VR Filmmaking Department)

 In 2014, Facebook bought Oculus, one of the first commercially viable VR headsets, for $2 billion. Now, it’s shutting the doors on the studio making VR films for the platform. This marks the end of “internal VR creation” at Facebook, but Jason Rubin, VP of content at Oculus hints that the platform will still have applications from outside of Facebook.

Business Animation at IdeaRocket

The future of animation is a constantly moving target. Stay tuned for more animation news, culture, and video marketing tips every week to help make the perfect video for your business!

Shawn Forno

Shawn Forno is a massive Studio Ghibli fan who does content marketing. In that order. Find his other writing and extensive travel blogging here.

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