Mixed Reality & Digital Billboards: The Friday Animation Roundup

Shawn Forno 06.16.2017

The Annecy animation festival wraps this week, heralding the beginning of summer. Dive into the hotbed of new animation trends in mixed reality environments, futuristic digital billboards, and YouTube pre-roll ads (it’s more exciting than it sounds). Animated video is coming to the real world faster than you think.

Idea Blog Recap

Monday: Digital Billboards: From Novelty to Mainstay

Tuesday: How Much Should You Spend on Your Video Project?

Wednesday: YouTube Pre-roll Ad Targeting: What it Costs and How it Works

Pick of the Week: R&D from Theoriz: Projecting Responsive Environments

ICYMI: 8 Ways to Learn in Business

Animated Video

The Annecy Animation Festival Closes this Week

We’re big Annecy fans (we’ve even shown one of our videos at the Annecy before). Catch up on everything you missed, from new Lego Movie to Glen Keane’s keynote speech at this year’s 13th Annecy Animation Festival.

Mixed Reality Responsive Environments from Theoriz

I know this video is our pick of the week, but it’s really worth seeing. Theoriz is creating convincing, real-time, immersive responsive environments on a large scale without VR headsets, gloves, visor, or any other gear. This is the future of augmented reality, and it’s mesmerizing.

Animation News

Goodbye Christopher Robin Trailer Released

Reminiscent of Finding Neverland starring Johnny Depp, Goodbye Christopher Robin dips back into the real-life origin story of how legendary Winnie-the-Pooh author, A.A Milne found his muse and sparked a story that inspired generations of animators and readers alike. Sure, it’s not animated, but it’s impossible to mention Winnie-the-Pooh without thinking of the iconic animated cartoon from Disney.

Tenerife Makes a Splash at Annecy Festival

animation news

Maybe it’s the flawless tropical weather, diverse talent pool, or the exceptional tax incentives, but animation companies are flocking to Tenerife—and it shows. A recent leader in VFX and animation, Tenerife made a strong showing at the 2017 Annecy festival.

Animated Video at IdeaRocket

The future of animated video is a constantly moving target. Stay tuned for more animation news, culture, and video marketing tips every week to help make the perfect video for your business!


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