The Best Animations of 2014: Webby AwardsShawn 04.30.2014
In 1997 the Webbys launched to celebrate online excellence – not something the 90s were particularly good at (remember Geocities?!). Since those humble beginnings the Webbys have grown into the benchmark of web quality in five distinct fields:
Companies, designers, and writers clamor for Webby recognition, and rightfully so – this year over half a million people voted for the people’s choice awards in 100+ categories including our personal favorite: Best Use of Animation or Motion Graphics. So, for your consideration, here is a rundown of the winner, and the top four nominees, for Best Animation in 2014.
This clear winner fires on all cylinders. The content is original, the motion graphic animation –especially the transitions within scene – are fantastic, the voiceover tone is spot on with the message, and the subject matter – the creative/client relationship and joys and pitfalls of the creative process had us rolling. If that’s not enough, I just love to see a beautifully rendered animation about sound design.
The series of videos highlights the damage caused by catastrophic storms throughout history from Tokyo to Texas. Smooth 3D animation and motion graphics immerse the viewer in the experience.
If you want to learn about meticulous animated video production and thoughtful effective video marketing, watch this video about the “Space” campaign from KLM. I’m speechless.
This beautiful animation experience creates a vibrant arctic environment filled with games, puzzles, animation, hidden hotspots, and even live video snippets on a massive 72,000 px wide site – quite an undertaking. Students in local schools even competed in the educational site on the quest to unlock each of the four new minted Canadian coins.
“Life Size Messi” – EA Sports FIFA
This herculean undertaking sought to digitally render the world’s first truly life-sizes avatar in a browser. And they did.
Enter the first truly digitized man – 5′ 7″ Lionel Messi of Barcelona fame (for all you Americans they’re like the Yankees of soccer…wait, I mean “football”). Messi comes to life thanks to hundreds of high-resolution photos, countless digital scans and motion capture graphics laid on top of a digital armature comprised of over 750 “bones” (more than 4x the amount in the human body). Luckily, all the hard work paid off. The end result is startling.