Animated Video Production

The Animated Google Doodle “That Will Make the World A Better Place”

Shawn 06.09.2014

Animation is on Google’s mind – or their homepage to be exact – and it’s an animation first.

Today’s (June 9th, 2014) animated Google Doodle is the first time that a student-created piece has been animated for the homepage.

The Doodle is the winning entrant for Google’s 7th annual Doodle 4 Google – a K-12 competition where young artists from all 50 states doodle it out at the Googleplex as they compete for a $30,000 scholarship.

This year’s theme: “Draw an invention that would make the world a better place.”

Out of more than 100,000 entries and 250 state finalists, the 2014 Doodle 4 Google winner is New York’s own, 11-year-old Audrey Zhang. She describes her entry:

To make the world a better place, I invented a transformative water purifier. It takes in dirty and polluted water from rivers, lakes, and even oceans, then massively transforms the water into clean, safe and sanitary water, when humans and animals drink this water, they will live a healthier life.

Animated Google Doodle whale in a top hatHer imaginative machine, and rich environment populated by a host of whimsical characters so captured the Doodle team’s imagination, that for the first time in the seven years of student competition, Google worked with the artist to animate the winning doodle.

Audrey’s animated Google Doodle joins the prestigious ranks of some of the most iconic animation tributes to grace Google’s homepage. The first animated doodle? A falling apple to commemorate Sir Isaac Newton’s 367th birthday on Jan 4th, 2010.

Things have come a long way in four years.

After the success of the Newton animation, Google turned to animators to set milestone Google Doodles apart – specifically those commemorating artists. Notable animated doodles include:

Les Paul’s Interactive guitar – This “Hey Jude” cover is moving.

Dance choreographer, Martha Graham’s 117th birthday – The fluid animation, and right to left movement are arresting.

Claymation tribute for Gumby creator, Art Clokey’s 90th birthday

Queen frontman, Freddie Mercury’s 65th birthday – An 8-bit tiger bites a lightning bolt. Nuff said.

and my personal favorite:

A completely interactive Pac-man game! If you hit “insert coin” Ms. Pacman joins for a two-player team up.

Google’s Doodle Team (it’s a real department) consistently creates entertaining and thought-provoking doodles to commemorate humanity’s greatest people and ideas, but when Google wants to make the most-viewed page in human history special, they turn to animators.

If animation is good enough for Google’s home page, why not your website? Shoot us an email to create animation that rockets your idea into outer space faster than Freddie Mercury on a tiger.

Seriously, watch that animation. I’m still tapping my feet.

Shawn

Born in Southern California, Shawn grew up surfing, eating In-N-Out, and growing his hair long. After graduating with a Liberal Arts degree from CSU Long Beach in 2005 he left the crowded freeways behind and spent the better part of a decade traveling the world living for stretches in Rome, Hawaii, Australia, New Zealand, and Brooklyn. He writes novels as well as copy, loves learning keyboard shortcuts, and plays his grandpa’s old lap steel guitar. You can hear his band at ponieswillbiteyou.com
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