The Friday Round-Up (from Oscar Nominees to Whiteboard Videos)Claude Harrington 01.15.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
FROM THE VAULT: Whiteboard Animation Software: the Good, the Bad and the Ugly
“A lot of DIY whiteboard animation software has been popping up over the past few years. Some aren’t awful, some of it is terrible, and some are just confusing. So, before you embark down the route of DIY whiteboard videos, here’s a showdown of the three best examples I’ve found for the Good, the Bad, and the Ugly whiteboard animation software available.”
[Excerpt from “8 Things to Boost Your YouTube Marketing Strategy]
…Coming up with topic ideas is difficult enough, but you need to be able to now come up with ideas that will also transfer well into a video and keep viewers engaged. This goes back to doing research on your audience and thinking about what you want them to do when they reach your video. See what’s working on your blog and what your competitors are having success with, and get creative to mimic the content styles and topics as best you can. “Creativity” is the key word here. A few options for ideas include:
- Create a demo of a product or service.
- Promote any webinars you’re going to be hosting and explain why they’re great and how viewers can get involved.
- Do a Q&A session with your CEO or another expert in your company. An interview with someone influential in your field also makes for a great video.
- A video infographic uses imagery to make a point. This usually takes a little bit of expertise, so you can outsource this work to marketing agencies or use a tool like Biteable to get started.
- Whiteboard videos. The Moz founders made this famous. Simply use a whiteboard to explain a topic. It’s a great option for even the most boring industries.
Latest posts by Claude Harrington (see all)
- Interviews with Animators: Shawn Wang - October 4, 2016
- Education Industry + Whiteboard Animation = Results - October 3, 2016
- The Friday Round-Up (from Roger Rabbit to Animated Indy!) - September 30, 2016