Relevantor Animated ExplainerWilliam Gadea 11.03.2011
Relevantor is an engine that allows websites to steer customers to the content that’s relevant to them. They needed an animated explainer with a clear use case to highlight the value of their product.
IdeaRocket conceived of a dual scenario that dramatized the business offering in an amusing way: two prospective travelers looking for a holiday destination. To really capture the flavor and excitement of these locations, we used a technique that combined photo material with drawn art.
Thanks to Relevantor’s Efi Rodik for trusting us with the project!
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