The Friday Round-Up (from CG Garfield to Content Marketing Strategies)Claude Harrington 05.27.2016
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed:
FROM THE VAULT: Does Your Post Have Too Many Tags?
“Do you know the difference between a “category” and a “tag?” The real difference?
Simply put: A Category is a table of contents – the handful of “subjects” your website’s content is “about.” A Tag is an index of the content within one of these categories. So what does that mean for your post?
We’ve all been there: You finish a great piece and are ready to post it to your blog. You optimize every image and categorize your article into one of your 2-5 tidy SEO silos. Your focus keyword is researched and targeted, and everything is coming up green in YOAST. You are an SEO ninja, but you can’t shake the feeling that you’re forgetting something…”
[Excerpt from “Your Content Marketing Strategy Doesn’t Have to be Complicated”]
“Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today.
It’s easy to nod along, roll up the sleeves, and dive headfirst into the content marketing business. In the beginning it feels great. We’re creating! Publishing blog posts, videos, podcasts, ebooks, infographics, and more. At the end of the day there’s something that’s there now that wasn’t before as a result of our hard work. According to the latest data from the Content Marketing Institute 88% of marketers use content marketing with another 76% noting that they’re on track to produce more content this year versus last year.”
Questions? Comments? Contact IdeaBlog@idearocketanimation.com
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