Virtual Reality is zooming up a very steep adoption curve because audiences find the experience so immersive and engaging. While straight-up videos can convey concepts and emotions with power, VR can do all that, plus actually take the viewer into a world of its own.
There are four categories of media which are sometimes referred to as Virtual Reality.
Interactive VR: Some video-game-like applications allow the viewer to interact with the virtual world. By moving or manipulating controls, the viewer is allowed to navigate the environment and sometimes affect elements within it.
Augmented Reality: These applications superimpose virtual elements over the real world. Perhaps the most successful use of this technique was the Pokemon Go phenomenon, where millions of people around the globe used their mobile phones to chase down the virtual creatures that the game allowed them to discover.
360º video: By using a headset such as Oculus or Google Cardboard, viewers can be immersed in a world that surrounds them. They cannot affect or navigate this world, but they can turn and explore it in every direction, with sound that is directional too. 360º videos can be hosted on YouTube, and can even be seen on a desktop, without a headset, using direction controls.
Stereographic 360º: 360º videos can also channel different views into each eye. This creates the volumetric perspective we are familiar with from 3D movies. The viewer can turn, look around, and get the feeling that they can almost reach out and touch the environment.
At IdeaRocket, our expertise is in the latter two techniques, in both live action and animation.
Case Study: BBK Worldwide
Technique: Virtual Reality
Objective: Create a VR video for a trade show
Project Details: BBK Worldwide, a pharma trial agency, prides itself on a strong and highly creative presence in industry trade shows. Their concept for the DIA show was to entice visitors to their booth with giveaways of Google Cardboard viewers that were printed with their branding. BBK approached IdeaRocket about creating a VR video that would let visitors experience virtual reality, while they learnt of BBK’s programs. To bring the video into the context of the biological sciences, IdeaRocket suggested putting visitors inside a human brain, with the synapses between neurons firing. In front of this world, we would created motion graphics that represented BBK’s programs. The show and the video was a big success, allowing BBK to engage new prospects. To view this work please visit YouTube with a Google Cardboard or equivalent headset available.
Visit our portfolio to see more samples.