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explainer video

In recent years, explainer videos have become a pivotal asset in the breakout success of companies like Dropbox, Groupon, and Why? Because it provides an easy and effective way for businesses to quickly explain their business proposition.

When potential customers visit the homepage of your website, an explainer video can serve as an informative and entertaining ambassador for your brand. Instead of clicking around in an aimless hunt for information, an explainer video enables your visitors to press play, lean back, and in a brief time absorb the essence of your company’s message.

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Science, technology, progress: they bring us great boons. But often, the new is complex and unfamiliar – and very difficult to explain. That idea that might change the world can sometimes just draw a blank stare. At IdeaRocket, we excel at absorbing your complex message and bringing it to your audience with animated video that is easy to understand, and a pleasure to behold. How do we do it?

Animated video that untangles complexity

Stories are how we understand ourselves, and how we share common causes. When complexity comes dressed as a narrative, it doesn’t seem quite so intimidating.


Design isn’t just about creating something beautiful – although you can expect that, too. It’s about finding the most elegant solution to a knotty problem.

Our heads are already filled with behaviors, patterns, relationships. When we pick the right analogy, the new no longer seems unfamiliar.


Sound design

We create a visual language that can bring that story to life.

Our iterative process has no limits on versions, and keeps you in the mix at every step.


We add music and sound effects to help the image land. The video is now ready to deliver!

We find out about your message, objective, strategy, and brand.

Our Process



We match voice to picture so that they work together.

We take your message and boil it down to a story that can capture hearts and minds.



We bring the characters and other visual elements to life with animation.

Trusted by

What our clients say

"The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket."

Susan Rosenberg, 

Senior Producer

Madison Square Garden

Steve Hanley, 

CEO and Founder

Know Better Bread

"I really enjoyed working with the entire team at IdeaRocket. They’re talented, accommodating and great to work with. Overall a really great experience and I was incredibly happy with their work!"

"IdeaRocket really brought our product's benefits to life with imagination and humor. We are very proud of the results!"

Stephanie Murrin,

Chief Creative Officer


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IdeaRocket LLC

19 West 34th Street, Suite 908

New York, NY 10001

(212) 695-7240

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