8 Things To Consider Before Kicking Off Your Explainer Video
One of the first steps to getting started on your animated explainer video will be a kick-off call with your production partner to discuss your needs. Here are eight things you need to consider as you gear up for your next big project.
Explainer Video Best Practices: Trade Show, Sales Pitch, Conventions and More
Animated explainer videos are a fantastic way to hook new viewers, explain a complicated product, or build hype for your startup (sometimes all three!), but not all explainers are meant to live on your website or YouTube channel. Video can be a simple, powerful real-world tool for everything from pumping up an industry crowd at a trade show to priming a boardroom of executives for your next sales pitch—you just have to know the rules for using explainers in the the real world.
8 Surprising Ways to Use Whiteboard Animation
When you think of whiteboard animation, you probably think of a hand illustrating a complicated series of ideas as a soothing voiceover explains particle physics or the psychology of social media. Odds are, you’ve seen a whiteboard video in the past few years because online education content has exploded in the past decade, and whiteboard animation is kind of perfect for explaining things.
Whiteboard Animation vs. Talking Head Videos
Despite the wild popularity and critical acclaim of RSA style whiteboard animation over the past decade, you might still be skeptical of the power of whiteboard animation—and that’s understandable. Embracing animation as the medium for your message can feel like a big leap. Many companies are concerned that whiteboard animation is too simple, or not as persuasive or informative as a talking head—with a real-life flesh and blood expert—can be.
The 10 Best Books on Business
Let’s face it, as a genre books about business have more than their share of flabby writing and theoretical hocus pocus. That does not mean, however, that there aren’t books out there that are useful and entertaining. Here are a few of my favorites.
What’s the Best Length for a Video?
Infographics have long been a popular way to impart information. They're usually made with vectorized graphics. At IdeaRocket, however, we're big fans of the comic book form -- nearly all of our staff and freelancers are current or past practitioners, and I think it's fair to say that all of us are fans. So we thought... why not use the comic book form to impart information in a graphic way? What we came up with is what we might call a Toongraphic, the first example of which you can see below. This one is written by me and designed by our Associate Creative Director, Robert Kopecky.
Education Industry + Whiteboard Animation = Results
Over the past few years, IdeaRocket has had the pleasure of crafting explainer videos for a number of educational institutions. From high schools (like Langley and Clintondale) to universities (like Harvard and Johns Hopkins), we've worked with members of the education industry to create whiteboard animation videos. Why whiteboard animation? Because it gets results. Here's why...
PICK OF THE WEEK: Planet Unknown (3D Animation)
Did you like Pixar's WALL-E? What about Toy Story? Or how about just compelling buddy stories in general? If you answered yes to any of that, then there's a strong chance you'll enjoy Shawn Wang's thoughtful, accessible and endlessly endearing animated short Planet Unknown.
Can Employee Feedback Improve Customer Satisfaction? Yes!
We all want to satisfied customers, right? And we all want motivated employees too. But who would have thought that a simple solution could improve your odds at achieving both? Beth Benjamin, that's who. And what she discovered about how employee feedback can influence customer satisfaction is something every manager can use to improve their business.
PICK OF THE WEEK: Where Do Great Ideas Come From? (Animated Short)
What do great ideas and fishing have in common? According to filmmaker David Lynch: a lot. And in an interview with The Atlantic, he beautifully and eloquently describes why. The audio from that interview was plucked and now serves as the centerpiece of an animated short that's bound to engage, inspire and, ideally, help you better "catch" ideas.
The Unique Powers of Whiteboard Animation
A couple years ago, a psychologist by the name of Richard Wiseman conducted an interesting experiment. Curious about the impact of whiteboard animation, he arranged a test of memory in which participants (there were about 1,000 total) were shown one of two video clips:
PICK OF THE WEEK: Invisible (CGI 3D Animated Short)
Finding love is hard enough. But when you're a shy chameleon—who vanishes from visibility whenever you get nervous—it can be downright brutal. Is there any hope? Animators Michael Trikosko and Andrew Wilson aim to answer this question in their charming animated short Invisible, which we've selected as our PICK OF THE WEEK.
An Interview with NYT Senior Graphics Editor Graham Roberts
Last week, we raved about The New York Times' latest 360 video: The Modern Olympic Games, which transported viewers back in time to some of the greatest moments in Olympic history. To learn more about how that wonderfully immersive virtual experience was crafted, we spoke with Graham Roberts.
The Framework of Multicultural Animation
As digital distribution changes the way that we can reach (and target) consumers, thinking about a multicultural audience has never been more important. This is one reason why animation—with its potential for global accessibility—has become an increasingly effective means of corporate communication.
Tell Stories with Your Data: What Google Data Studio Can Do For You
Google believes that "as more people have access to data, better decisions will be made."
And, in typical Google fashion, they've put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So let's take a closer look at and see what Google Data Studio can do for you and your business.
PICK OF THE WEEK: Which Sunscreen Should You Choose? (Explainer Video)
One of the most enjoyable things to do during the summer is spend a relaxing day at the beach. But in order to relax, you'll want to make sure that you're fully protected; to make sure that you've selected the right sunscreen that'll keep you healthy and un-burned. So, which sunscreen should you choose? Our PICK OF THE WEEK, Which Sunscreen Should You Choose? not only answers that question, but aims to answer a larger one as well: how (and why) does sunscreen exactly work?
What is Neo4j (and Can Its Graph Databases Help Your Business)?
In almost any line of work, how we organize information is very important. Both for internal purposes and for clients as well. That's why, in this digital age, it's important to keep tabs on latest tech-driven organizational tools and see if they might be able to help our business. One such tool, the graph database, has become increasingly popular in recent years. So today we're going to take a closer look at Neo4j, a graph database management system developed by Neo Technology.
INTERVIEWS WITH ANIMATORS: Ying Wu
In this week’s installment, we speak with talented, recent-grad, Ying Wu...
Last week, in our PICK OF THE WEEK, we wrote about Spellbound, an adorable animated short, which was created by Ying Wu and Lizzia Xu as their thesis project at Ringling College of Art and Design. To learn more about how Spellbound was made and get some insight into how Ringling helps shape young animators, we spoke with Ying Wu.
PICK OF THE WEEK: Spellbound (3D Animated Short)
"Be careful what you wish for."
We've all heard that expression and undoubtedly experienced variations of this adage-in-action at various points throughout our lives. But, as adults, most of us have probably forgotten how silly those words sounded to us when we were kids. Careful? About what we wish for? What could possibly go wrong?! Well, our PICK OF THE WEEK—a 3D animated short called Spellbound—attempts to answer those questions and brings this old adage to life in a thoughtful and endearing manner.
Virtual Reality Advertising Coming to a Headset Near You
How big is VR going to be? According to a recent report by Goldman Sachs, virtual reality (along with augmented reality) is forecast to become an $80 billion market by 2025. As this budding medium quickly grows, advertising will undoubtedly play a big role. The question, though, is in what form? A new virtual reality advertising network launched last week by Flo VR gives us a glimpse into the possibilities.
PICK OF THE WEEK: Economics is for Everyone! (Whiteboard Animation)
Economics is important...but much too complicated for non-economists to understand, right? Well, economist Ha-Joon Chang begs to differ. At least on a fundamental level. He believes that every single person can and should get their head around basic economics. And his perspective has never been more accessible than it is in our PICK OF THE WEEK: Economics is for Everyone!, an engaging, explainer video based on a recent speech given by Ha-Joon Chang.
8 Common Mistakes that Prevent Video Conversions
There are a lot of great explainers being made these days. For proof, look no further than some of our most recent PICKS OF THE WEEK. Meanwhile, however, there are also a ton of not-so-great explainer videos being made. For a company relying on an explainer video to serve as an ambassador for your brand, this can be devastating. But luckily, it's also something that you can help to avoid with a combination of the right talent and early identification of potential problems. So today we're going to review 8 common mistakes that prevent video conversions...
PICK OF THE WEEK: Hi5 (explainer video)
When hiring personnel, we’re all looking for superheroes. But as most of us have learned from experience (as well as a decade of Marvel movies!) superheroes don’t always get along. Getting talented employees to collaborate can often be a challenge. But as we’ll see in our PICK OF THE WEEK—an explainer video for Hi5, a brand that assists companies conduct co-worker reviews—there might now be some effective solutions to help solve this problem.
Billion Dollar Explainer Video?
Last week, Unilever spent $1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business model has been successful—some of which we'll touch upon below—but certainly one key for the company was their incredible, introductory explainer video. An explainer that was viewed over 23 million times! So today we're going to break down what made that video so effective.
INTERVIEWS WITH ANIMATORS: David Heredia
In this week’s installment, we speak with (animation) hero of color David Heredia…
Last week we raved about a wonderful, dynamic and educational series of whiteboard animation called Heroes of Color. As we noted in our PICK OF THE WEEK blog post, this was the second episode of the series. So it felt fitting for us to bring back its creator, the great David Heredia, for a second interview. This time we dug deep into his graffiti-filled background and discussed how he got into (and then out of, and then back into again) animation. And, along the way, Heredia delighted us with insights and anecdotes of inspiration.
How Virtual Reality Marketing Can Help Your Brand
As marketers, we're always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes leveraging the unique attributes of virtual reality a very interesting possibility to help your brand. It's also a possibility that—thanks to the rapid influx of multiple VR headsets; from mobile to PC)—has never been more ripe to explore.
PICK OF THE WEEK: Heroes of Color- Gaspar Yanga (Whiteboard Animation)
Last year, we raved about a wonderful (and educational!) example of whiteboard animation called Heroes of Color, which highlighted the Harlem Hellfighters. The Harlem Hellfighters were an African-American infantry unit in WWI who spent more time in combat than any other American unit. In that video, animator David Heredia (of Heredia Designs) did a terrific job of introducing these heroes in an explainer video that was both compelling and captivating and compelling from start to finish. And in the newest episode of this groundbreaking series--this week's PICK OF THE WEEK--we're pleased to say Heredia's done it again.
The Animation-Lover’s Guide to San Diego Comic-Con (2016)
Next week, the country’s longest running comics convention kicks off in San Diego. As in years past, the 47th annual Comic-Con is about more than comics; it's a celebration of pop-culture in dozens of different arenas. Including, of course, panels devoted to highlights, previews and reflections in the world of animation. So, with the show's full program now released, let's take a look at some of the most interesting and exciting animation-related events.
BEST PRACTICES: Explainer Video Distribution & Marketing
When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and can provide assistance with distributing and marketing your explainer video.
PICK OF THE WEEK: The Berlin Candy Bomber (Explanation Video)
War, as any soldier will tell you, is hell. That's why it's rare to come across a war story that is upbeat and uplifting for all parties involved. But such tales do exist, and it's a joy to seem them brought to light. Which is exactly what our PICK OF THE WEEK has done with The Berlin Candy Bomber, a two-minute explanation video that blends animation with interview footage to tell the tale of, Gail Halvorsen, a retired officer in the United States Air Force who, during World War II, was best known to children all over Germany as "The Chocolate Flier."
Can a New App Called “Freedom” Increase Your Productivity?
We all want to increase productivity, right? But it isn't so easy. Especially nowadays, when our primary tools for productivity—our computers, phones and tablets—are also the sources of our greatest distractions. Surely, in this age of rampant technological marvels, there must be some solution out there? A way to help get us on track; to swerve us away from the things we want to be doing and focused instead on what we need to be doing. Well, now there is such a solution. It’s an app called Freedom.
10 Excellent Examples of Branded Content for Virtual Reality
Last Thursday, The Wall Street Journal published a story that wondered if branded virtual reality content was the next great frontier in marketing. The article cites a few examples from the Cannes Film Festival where "VR was a popular talking point among ad agency executives, tech companies such as Samsung...and online services such as YouTube" as well as some recent deals (like AOL's gaudy acquisition of the VR production company Ryot) that seem to point in the direction of this being the case. Not just because of those deals and examples but because branded content for virtual reality can help marketers achieve that elusive holy grail: engagement.
What Makes Something “Kafkaesque”? (Explainer Video)
Who among us hasn't heard the descriptor "Kafkaesque" before? And who among us, at one time or another, hasn't wondered exactly what that word means? Well, we needn't wonder any more as the term is analyzed and beautifully explained in our PICK OF THE WEEK: a clever new explainer video entitled "What Makes Something "Kafkaesque"?
News and Highlights from Annecy 2016 (Animation Film Festival)
Last week, the 2016 Annecy International Animated Film Festival was held in Annecy, France. As one of the most prestigious festivals in the world—considered by many to be "The Cannes of Animation"—this annual event provides an insight into the latest and greatest in the world of animation. So let's review some of the most interesting news and highlights—the who, what and wow—that dazzled at Annecy this year.
An Interview with Entrepreneurs Kyle Racki & Kevin Springer
When it comes to entrepreneurship, there's no better source of information than those who have lived it themselves. That's why we feel so lucky to welcome entrepreneurs Kyle Racki and Kevin Springer to talk about partnership, startups and the challenges of building a business.
6 Tips to Keep Your Explainer Video Compelling from Start to Finish
We all know that explainer videos should be compelling. But, of course, that's one of those things that's easier said than done. And it's a task that's made even harder when you factor in that "compelling" is not a yes-or-no binary function. It's not as simple as "this explainer is compelling" or "that explainer is not," but rather a spectrum of engagement/entertain that often fluctuates through a video.
What is Proposify (And Can It Help Your Business)?
Whether it's soliciting new business or spearheading a new project, proposals play a vital role in any business. But what makes a good business proposal? It typically involves a well-stirred mixture of layout, design and function but, as we all know, there's by no means a precise formula. In fact, it tends to vary greatly on a case by case basis. Which means that flexibility is also key. Not only in terms of content and aesthetics, but also with regards to interacting with colleagues, clients and prospective collaborators.
PICK OF THE WEEK: Fame in the 21st Century (An Explainer)
When we think about explainer videos, we tend to think about those that illustrate businesses, introduce new products or teach valuable lessons. Rarely, however, do we find an explainer video that talks about culture. But given how much cultural trends can influence all of the above (business, products, lessons), such videos can be useful to help us better understand our surroundings. And that opportunity for analysis--and how it's cleverly brought to life via an explainer--is one of the things that we really liked about Luiz Stockler's Grooming Your Stardom, which we've selected as our PICK OF THE WEEK.
10 Incredible Simpsons Couch Gags Created by Guest Animators
Last night, the 27th season of The Simpsons came to a close. But, before it did, the top of the show featured a clever rendition of the show's recurring opening sequence couch gag. This one created by the award-winning Polish animator Michel Socha, who uses black and white stick-figure-like animation to playfully pay tribute to IKEA's iconic ready-to-assemble furniture.
The Best of Virtual Reality Animated Videos
Consumer VR has only been out for a short while, but there's already an impressive amount of content out there. So today we're going to look at the best of virtual reality animated videos and the studios creating these animated shorts.
Behind The Scenes: AutoMD (Whiteboard Animation)
A little while back, we had the pleasure of working with AutoMD to create a pair of 30-second whiteboard animation spots as well as a 5-minute explainer. The goal of these videos was to highlight AutoMD's standing as a forward-thinking and customer-oriented comprehensive auto repair resource.
Meet Mr. Whiteboard Animation: Andrew Park
Earlier this week, in The Origins of RSA Animate, which talked about how an innovative animated series launched by the Royal Society of Arts in 2009 spurred a revolution for whiteboard animation. The animator responsible for firing those opening shots is Andrew Park, the Director of a Kent-based animation studio called Cognitive. So today--to better understand the story behind this revolution of whiteboard animation--let's take a closer look at the very talented Mr. Park.
PICK OF THE WEEK: Should You Trust Unanimous Decisions? (explainer)
To help make our own decisions, we often rely on the decisions made by friends, family members and anonymous audiences. So it stands to reason that the more consensus there is amongst their decisions, the more sure we should be about our own, right? Well...not quite. That's because there are hidden variables at play; unseen factors that influence decision. Luckily, to help make us more aware of these hidden forces and the potential dangers, there's a crafty, compelling explainer video entitled Should You Trust Unanimous Decisions?, which we've selected as our PICK OF THE WEEK.
The Origins of RSA Animate (RSA Animation Series)
On this blog, we’ve spent a lot of time talking about how popular whiteboard videos have become—how useful whiteboard animation can be for clear messaging and video marketing—but we’ve only tangentially touched upon the origin of this style and technique. So that’s precisely what we’re going to do today. We’re going to look at the origins of RSA Animate, and explore how this groundbreaking animation series managed to so quickly and convincingly popularize the concept of whiteboard animation.
PICK OF THE WEEK: Introducing the Reddit Mobile App (Motion Graphics)
As businesses grow, particularly those in the social and tech spaces, they often reach a point where it makes sense for them to create their very own mobile app. Well, it makes sense to them. But it might not always make sense to their customers and users. Or, at the least, it's unfamiliar and potentially daunting to those who have grown accustomed to interacting with that business/service in a different capacity. As a result, it can be quite challenging for brands to introduce mobile apps. That's why we were particularly impressed by a cool, crafty explainer video entitled Introducing the Reddit Mobile App, which we've selected as our PICK OF THE WEEK.
INTERVIEWS WITH ANIMATORS: Natalie Labarre
Today, we're pleased to kick off an exciting new series for the blog: Interviews with Animators, where each week we'll be chatting with someone who works in the trenches to get an inside look at what it's like to be an animator.
The Balancing Act: Fun vs. Professionalism in Your Explainer Video
Whether you're creating an explainer video or simply watching one, you'll want the video to be fun and engaging. At the same time, you'll likely also want that explainer to be on-tone and professional. But sometimes these things--the fun and the professionalism--can feel like opposing forces. So how do you go about balancing those out? How do you create an explainer that simultaneously feels both fun and professional? It's a fine line to walk, but it's an important one. And that's exactly what we'll be discussing today.
Behind The Scenes: Tenneco’s AEGIS Explainer Video
A little while back, we had the pleasure of working with Tenneco to help them create an explainer video about their new environmental health and safety-tracking program called AEGIS. With over 25,000 employees and offices on six continents, this explainer would need to be accessible to a global audience and persuade viewers that AEGIS is a tool that will ultimately save them time and increase efficiency.
The Design Behind 5 Great Animated Title Sequences
Last week, in 5 More Tips for Incorporating Color Into Your Whiteboard Video we talked a little bit about the work we did to create the title sequence for the eight season of Weeds. Reviewing that opener was a good reminder about how much title sequences and explainer videos share in common. Although their final objectives may different greatly (one ends with a call to action, the other with the beginning of a long-form narrative) they both must find a way to draw viewers in, set a tone and deliver information.
5 More Tips for Incorporating Color into Your Whiteboard Video
As we discussed yesterday in 5 Tips for Incorporating Color Into Your Whiteboard Video, more and more whiteboard videos are injecting some degree of color. It's usually not a ton of color that's included, but given the influx it inevitably spurs questions like these: Should my video include color? If so, how much color should there be? And where, exactly, should that color be added?
5 Tips for Incorporating Color into Your Whiteboard Video
Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It's usually not much--shades of color here and there--but it's happening more and more and, given the influx, it inevitably spurs questions like: Should my video include color? If so, how much color should there be? And where, exactly, should that color be added?
BOOK REVIEW: Rocket Fuel
When we think about matchmaking, we tend to think about romantic relationships. But as most of us have learned, business relationships can often be just as intimate, rewarding and difficult to navigate. So, when starting or running a business, it’s important to ask ourselves questions like the following: What qualities make for a successful partnership? How should responsibilities be divided? And, given the infinite number of variables and personality types, is there any sort of replicable dynamic that can help businesses grow?
PICK OF THE WEEK: Rock, Paper, Scissors (Animated Video)
Who wore it best?
That's the question that most Academy Award viewers are left wondering after the Oscars. This year, however, I found myself wondering something else entirely: Who animated that? And as much I loved seeing the Minions on stage, and admired several of the animated films contention, this question on the tip of my tongue--who animated that?--came in response to this wonderful commercial that we've now selected as our PICK OF THE WEEK:
PICK OF THE WEEK: How Miscommunication Happens (Animated Video)
Whether at home or in the office, do you find yourself frequently colliding with moments of miscommunication? With so many diverse ways to interact these days—and the increasingly diverse backgrounds of those interacting—it’s almost hard to imagine that miscommunication, in some form, isn’t part of everyone’s daily lives. But why does it happen? And, more importantly, what can be done to minimize its frequency? These are the questions that lie at the heart of our PICK OF THE WEEK: an insightful animated video aptly titled How Miscommunication Happens.
Q&A with Dr. Claudia Aguirre (from Ted-Ed to Explainer Videos)
Back in December, we selected a Ted-Ed Original called The Effects of Sleep Deprivation as one of our PICKS OF THE WEEK. For those unfamiliar with Ted-Ed's series of original lessons, you can learn more (and check out all kinds of great videos) by visiting here. And when you go there, we highly recommend that you check out The Effects of Sleep Deprivation as well as three other explainer videos by the wonderfully talented Dr. Claudia Aguirre:
An Interview with Sales Samurai Dan Englander
Back on October 2010, Dan Englander became IdeaRocket’s very first employee. Over the next three years, serving as our Senior Account Manager, he helped grow the business tremendously; bringing in business that ranged from startups to Fortune 500s.
PICK OF THE WEEK: Big Data (animated demo)
Last week, many of the world’s political and business leaders met in Davos, Switzerland for the annual World Economic Forum (WEF) conference. The official theme of this year’s meeting was “mastering the fourth industrial revolution,” which entailed looking at technical innovations—from artificial intelligence to virtual reality—and talking about how these things will change the way we live and work in the future.
Why Whiteboard Animation is Perfect for Marketing Financial Services
Peter Lynch managed Fidelity Investment’s Magellan Fund for 13 years. During this time—1977 to 1990—the fund averaged an annual return of over 29%. It grew from $18 million in assets to $14 billion, making it the best performing mutual fund in the world. In short: this guy Lynch, he was a pretty savvy investor. So what, you might wonder, does this have to do with whiteboard animation? Surprisingly, more than you’d expect…
BOOK REVIEW: The Sales Acceleration Formula
Over the holiday break, I had a chance to read an insightful business book called The Sales Acceleration Formula. It’s by Mark Roberge, the former SVP of Sales and Services for HubSpot, and focuses on how, in this new digital landscape, using undervalued and underutilized tools--specifically with regards to inbound marketing-- can be used to significantly grow sales . In the case of HubSpot (whose marketing automation software we recently wrote about), this approach helped build the company from $0 to over $100 million in under seven years.
PICK OF THE WEEK: The Looking Planet (3D Animation)
Typically, we use our Pick of the Week to shine a light on an outstanding explainer video and/or impressive example of whiteboard animation. This week, however, we wanted to focus exclusively on storytelling, and we were particularly moved by an award-winning short film called The Looking Planet that personifies the power of story.
Who is Stan Freberg?
Yesterday, our art director (and talented author!) Robert Kopecky asked if I'd ever heard of a "Stan Freberg." When I shook my head, a curious smile curled across his face as he waved me over for an introduction to his work. So who, exactly, is Stan Freberg? A man of many talents...
The Pros of Con: Animation Providers and Beyond!
Over the past few weeks, I’ve been re-watching some cheesy-but-fun older TV shows like Entourage, The O.C. and Veronica Mars. In addition to reinforcing that teenage angst is grossly overrated, these shows also reminded me that it wasn’t all that long ago that Comic-Con was perceived very differently than it is today. Even though all three of those shows were on the air less than ten years ago, they all portrayed Comic-Con as some kind of hardcore nerd-only man-child extravaganza. And, amazingly, I believe that was pretty accurate for the time. But over the past decade that perception has changed, as the event has evolved into something of a taste-making, geek chic event.
The Tortoise, the Hare, & Jacques Khouri: The Beauty of Animation
“A critic once summed up my entire body of work in a single sentence,” Jacques tells me. “I don’t remember it exactly. He said something like, ‘Jacques Khouri is always looking for new visual ways to tell a story.’”
The Best Video Marketing Statistics, Real and Fake, for 2014 & 2015
72.9% of sales statistics are entirely fabricated, according to the unicorn whispering in my ear. Just kidding. Statistics are undeniably alluring: they give what feels like concrete, scientific, mathematical confirmation to all our oozy, fuzzy, nebulous feelings and hunches. There are plenty of stats backing up the magical effects of video marketing—but there’s one stubborn stat that’s plainly fool’s gold.