How Long Should Your Business Video Be? Top Video Length Tips
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
4 Ways To Use Video In Email Marketing
Online marketing is constantly evolving. Yet, the most effective marketing tool around is still your boring old email account. Most people check their email multiple times a day. If you can slip a video into an inbox, you just might have a new customer.
Free A/B Test Calculator Based On Opportunity Costs
I have recently published a post at ConversionXL that challenges the conventional wisdom in the Conversion Rate Optimization industry: that you should wait until you have achieved 95% significance before ending an A/B test. My argument is that the right time to end an A/B test is when the Opportunity Costs from not ending the experiment start getting bigger than the Error Costs you run from ending it now.
How to Find (And Hire!) The Right Intern
To help you hire the right intern we reached out to hundreds of companies from major corporations to startups and solo entrepreneurs for their advice on finding the right intern for your company, and a few common red flags you can avoid during the hiring process.
Five Myths About Starting A New Business
We live in a country that extols entrepreneurs. (I sometimes doubt whether we deserve the admiration.) Even though that is the case, there are still some myths about starting a business that are pervasive… and not grounded in fact.
6 Productivity Apps, Collaboration Tools You’ll Love
Last week we peeled back the curtain to share a few of our favorite collaboration tools and productivity apps that help us make animated videos for clients from Fortune 500s to bootstrapped startups. But we know we don’t have all the answers, and every team is different. Here are some of your favorite collaboration tools and productivity apps, and why you love them so much. Enjoy, and get to work!
Free ROI Calculator For WordPress Sites
Last month we published a post about calculating the ROI on lead gen videos. It included a widget where you could input your company’s numbers and extract the real or projected ROI for your video project. The response, from both prospects and clients, has been so positive that we asked ourselves: are there adjacent services that might also profit from these calculators?
Can Employee Feedback Improve Customer Satisfaction?
We all want to satisfied customers, right? And we all want motivated employees too. But who would have thought that a simple solution could improve your odds at achieving both? Beth Benjamin, that's who. And what she discovered about how employee feedback can influence customer satisfaction is something every manager can use to improve their business.
Interview: Kyle Racki & Kevin Springer On Entrepreneurship
When it comes to entrepreneurship, there's no better source of information than those who have lived it themselves. That's why we feel so lucky to welcome entrepreneurs Kyle Racki and Kevin Springer to talk about partnership, startups and the challenges of building a business.
Book Review: Rocket Fuel By Gino Wickman, Mark C. Winters
When we think about matchmaking, we tend to think about romantic relationships. But as most of us have learned, business relationships can often be just as intimate, rewarding and difficult to navigate. Rocket Fuel, by Gino Wickman and Mark C. Winters, chronicles the importance that Visionaries and Integrators play in the success and growth of a business.
Interview: Dan Englander On Becoming A Sales Samurai
Back on October 2010, Dan Englander became IdeaRocket’s very first employee. Over the next three years, serving as our Senior Account Manager, he helped grow the business tremendously; bringing in business that ranged from startups to Fortune 500s.
Book Review: The Sales Acceleration Formula By Mark Roberge
Over the holiday break, I had a chance to read an insightful business book called The Sales Acceleration Formula. It’s by Mark Roberge, the former SVP of Sales and Services for HubSpot, and focuses on how, in this new digital landscape, using undervalued and underutilized tools--specifically with regards to inbound marketing-- can be used to significantly grow sales.