How Long Should Your Business Video Be? Tips For Optimal Video Length
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
How to Choose an Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
Crafting an HR Video Employees Will Actually Watch
Internal communication is a challenge for any company. You have essential information that your employees need, but a one-on-one conversation with every employee is logistically impossible. The larger your company, the more complex the challenge.
Video SEO: 13 Ways Video Boosts SEO
A great explainer video does more than just explain what your company is all about. Online video boosts your SEO so that your site gets more links, more views, and better results for the keywords that matter most to you and your target audience. And it gets better, once people click over to your site, your explainer video improves other SEO metrics like dwell time, bounce rate and CTR so that your website stays on top of the Google pile. Video is the ultimate one-two punch for any SEO strategy. Video gets your site to rank for competitive keywords and video keeps people around for long enough to engage with your high quality content (which Google loves). Here are 13 ways video boosts SEO and why video SEO is so important for your brand, your conversions, and your company growth.
Why Landing Page Videos Increase Conversions
Attracting visitors to your website is essential for the growth and longevity of any business big or small. We’ve already shown (at length) why landing page videos are such a great tool for increasing your SEO and search ranking for keywords that drive more people to your site, but that’s only half the battle. How do you convert these visitors from passive voyeurs into active leads (and then ultimately into customers)? Again, one of the most effective conversion tools is an explainer video.
The Best Tech Company Videos of All Time (Animated & Live Action)
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
ELearning and Online Video: The New Corporate Training
Keeping your team up to date on the latest industry trends, buyer personas, and productivity apps is how your business maintains a competitive advantage. However, training new employees and veterans alike is difficult, time-consuming, and expensive. The key to cost effective, cutting edge real-time adaptation (and a more efficient workforce!) is an employee training system that integrates eLearning and online video.
The Pros & Cons of Remote Work: Advice from 12 Remote Work Experts
Remote work is on the rise. In 2016, Forbes reported that “the number of freelance workers is growing quickly,” with over 55 million U.S. freelancers (up from 53 million in 2014). Another large scale survey from the Freelancers Union, an organization with over 300,000 members, reports that “freelancers make up 35% of U.S. workers,” and that these freelancers and remote workers “earned $1 trillion in 2016.” Remote work is here, and it’s profitable. But should your company institute a remote work model? We asked CEOs, founders, marketing managers, and HR heads how remote work has helped or hurt the way their companies operate.
Why Professional Explainer Video Matters
Most of our potential clients are fairly far along in the research process of the buyer’s journey before we ever speak with them. They have a good sense of the animation look and style they want, at least to some degree. It's not hard to Google “whiteboard video” or “CGI explainer videos” and look at some pretty impressive professional explainer video portfolios. Heck, here’s our animation reel to save you some time.
Micro Video Content: The Future of Online Video
The future of marketing really is video. Video results already encompass more than half of all internet searches, and mobile video views overtook desktop devices in 2017 as the dominant form of online video. People want video on the go, which means they want micro content. Transform your video marketing strategy with micro video content and catapult your brand into the future.
4 Facebook Video Metrics You Should Be Using
Get to know Facebook Insights a little better and discover the 4 Facebook video metric tools you should be using to track your video and increase the reach, engagement, and ROI of your next Facebook video. Here’s how to make Facebook video metrics work for you.
8 Simple Ways to Optimize Facebook Video Ads
You already know that Facebook video ads are an affordable, scalable way to reach a huge pool of highly targeted potential customers. One Nielsen study tracked over 300 Facebook video campaigns and found that “73% of them had a significant lift in ad recall, and the average lift between test and control groups was 86%.” Great. Facebook video ads work. The only question is—How do you make a great Facebook video ad?
Animation is in the Details: The Friday Animation Roundup
Success is all about the details. This week’s animated video roundup focuses on the nitty gritty—the nuts and bolts— in animation. Learn how to develop a compelling story for your video. Master the ins and outs of trademark law. Understand why you need to upload your video in 16:9 aspect ratio so people don’t see those dang black bars on the side of your YouTube video.
YouTube Pre-Roll Ad CTA Guide
YouTube pre-roll ads might seem like traditional video marketing—they’re certainly disruptive enough—but YouTube is not television. While advertising on the largest video platform in the world can raise awareness, the cost-per-view (CPV) of premium targeting options and intense competition for viewers’ attention prohibit many startups and smaller companies from making effective pre-roll ads just for the sake of “awareness.” Get immediate ROI on your YouTube pre-roll by defining measurable objectives with a CTA that funnels viewers exactly where you want them to go.
YouTube Pre-Roll Ad Targeting: How it Works and What it Costs
YouTube pre-roll ads are an easy, cost-effective way to reach your ideal customers. To get started advertising on YouTube, you just set your daily budget in Adsense, upload your video, and boom—you’re in the advertising business, right? If only it were that simple.
Digital Billboards Have Gone From a Novelty to a Mainstay
One of the most traditional forms of marketing and advertisement has seen a remarkable revolution over the past decade. Out-of-home advertising, which includes billboards and other displays that reach consumers while they are away from the comfort of their home, has finally caught up with the rest of the world and gone digital. This has created a new home for animators to collaborate with out-of-home advertisers on exciting new ads.
YouTube Pre-Roll Ad Length: Timing is Everything
No one wants to watch a YouTube pre-roll ad, but if you create a short, engaging, self-aware ad you might just increase engagement, boost brand loyalty, and even get a few conversions. Imagine that—a pre-roll ad that gets results.
How Whiteboard Animation Changed Online Video: A Brief History
Even if you’re not in sales, marketing, or the startup world, you’ve seen at least one whiteboard animation. These hand drawn animated videos are everywhere—and for good reason. Whiteboard animation is an amazing way to explain complicated topics, state of the art products, and disruptive services in just a few minutes. Even better—people actually like watching whiteboard videos.
6 Ways to Optimize Your B2B Video for the Long Tail
Explainer videos are great at building brand awareness, describing a new product, and even as real world selling tools at meeting, conventions, and live events. However, the main reason to make an animated explainer video is to drive traffic to your website and spread the word about their business. And while a compelling script, appealing characters, and strong CTA, are essential for an effective video, none of that matters if you don’t achieve the kind of reach and engagement that a high quality video demands. Luckily, that’s what long tail B2B video marketing is for.
The Best DIY Whiteboard Animation Software: Our Definitive Review
DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.
How to Hire the Right Intern: 16 Tips from the Pros
To help you hire the right intern we reached out to hundreds of companies from major corporations to startups and solo entrepreneurs for their advice on finding the right intern for your company, and a few common red flags you can avoid during the hiring process.
4 Examples of Great B2B Video (and how to make your own)
I know the phrase “corporate video” sounds about as exciting as a homeopathic root canal, but it doesn’t have to be that way. B2B video can be fresh, innovative, and engaging. In fact, B2B videos have gotten down right awesome over the past years, raising the bar for what corporate video marketing can do. Engage and persuade your clients and potential leads with high quality animated explainer videos. To prove it, here are 6 of our favorite corporate videos, and some guidelines for what makes a great B2B video.
The Friday Roundup: Animated Video & B2B Marketing
The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.
7 Great Explainer Videos that Don’t Say a Word
We love explainer video voiceover. The right accent, inflection, and tone add trust, brand awareness, and persuasive power to any animated explainer video. However, sometimes the best explanations don't require a single word. Shifting viewership habits and the rise of mobile video has created a new breed of explainer videos without words. Here's how to make a great silent explainer video and 7 examples of great explainer videos that don't say a word.
LinkedIn Video Marketing: The Best Place for Online Video
The first thing most businesses and startups do when they make an animated explainer video is put it online. You created your video to reach as many of your potential customers and clients as possible, so you want to maximize this new video marketing resource—and that’s awesome. The best part about an animated video is that you can market it in a million different ways.
How to Build Brand Awareness with an Animated Explainer Video
One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video. Animated video helps your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness.
6 Productivity Apps & Collaboration Tools You Love
Last week we peeled back the curtain to share a few of our favorite collaboration tools and productivity apps that help us make animated videos for clients from Fortune 500s to bootstrapped startups. But we know we don’t have all the answers, and every team is different.
That’s why we asked for some of your favorite productivity apps. So here are some of your favorite collaboration tools and productivity apps, and why you love them so much. Enjoy, and get to work!
Why 4 Big Name Brands Use Animated Videos
Animated videos are everywhere. More and more viewers are going mobile, attention spans are shrinking, and startups and advertisers have less and less time to make an impression. The solution to this trend? Businesses are turning to animated video for a number of video marketing campaigns.
Animated Video Production: The Collaboration Tools We Love
Collaboration is essential to making a great explainer video. Working together on something as involved, creative, and nuanced as an animated video production for your business takes weeks of emails, meetings, comments, notes, drafts, animatics, and renders. Successful explainer videos don’t happen in a vacuum. Here’s are the online collaboration tools and productivity apps we use to create animated videos that take your business to the next level.
How Much Does an Explainer Video Cost?
You're thinking about making an explainer video, so naturally your initial concern is about explainer video price. "How much does an explainer video cost?" you ask. Good question. We won't beat around the bush:
The price for a high quality explainer video is between $5,000–$35,000 per minute.
Entrepreneurs Give Advice To The Younger Version of Themselves
Last week I answered the question, “what advice would you give the younger version of your self as an entrepreneur?” We thought it would be interesting to solicit the responses from other business owners. Here is the advice they would give the younger version of themselves:
Making Your First Animated Explainer Video: National Quality Forum
For many project managers, there’s nothing more nerve-wracking than producing your first explainer video. You have to decide on a style, a message, a script, and about a thousand other things. To help you prepare for your first explainer video, we talked with producer, SaraJane Askildsen, and a recent client about the production process for NQF’s first animated explainer video.
Event & Convention Video Best Practices
A compelling convention video starts with a great idea. Keep your video focused on the one thing you want attendees to take away from your convention and let that idea guide your introduction, music, energy, and ultimately your CTA. Here's our guide of best practices for making a great convention video.
Branding Lessons from Nature
Can the evolutionary strategy of fruit teach us something about branding?
For many ages, seed pods have fallen to the ground from trees – and the seeds inside them have become new trees. Over many generations, some trees gained an advantage: their pods contained a sweet, delicious flesh that humans carried with them, distributing their seeds to places far away from the original tree, where they had to fight their parent for sunlight. This advantage was so great that soon, fruits competed for desirability to animals.
Can Employee Feedback Improve Customer Satisfaction? Yes!
We all want to satisfied customers, right? And we all want motivated employees too. But who would have thought that a simple solution could improve your odds at achieving both? Beth Benjamin, that's who. And what she discovered about how employee feedback can influence customer satisfaction is something every manager can use to improve their business.
Tell Stories with Your Data: What Google Data Studio Can Do For You
Google believes that "as more people have access to data, better decisions will be made."
And, in typical Google fashion, they've put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So let's take a closer look at and see what Google Data Studio can do for you and your business.
What is Neo4j (and Can Its Graph Databases Help Your Business)?
In almost any line of work, how we organize information is very important. Both for internal purposes and for clients as well. That's why, in this digital age, it's important to keep tabs on latest tech-driven organizational tools and see if they might be able to help our business. One such tool, the graph database, has become increasingly popular in recent years. So today we're going to take a closer look at Neo4j, a graph database management system developed by Neo Technology.
BEST PRACTICES: Explainer Video Distribution & Marketing
When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and can provide assistance with distributing and marketing your explainer video.
Can a New App Called “Freedom” Increase Your Productivity?
We all want to increase productivity, right? But it isn't so easy. Especially nowadays, when our primary tools for productivity—our computers, phones and tablets—are also the sources of our greatest distractions. Surely, in this age of rampant technological marvels, there must be some solution out there? A way to help get us on track; to swerve us away from the things we want to be doing and focused instead on what we need to be doing. Well, now there is such a solution. It’s an app called Freedom.
An Interview with Entrepreneurs Kyle Racki & Kevin Springer
When it comes to entrepreneurship, there's no better source of information than those who have lived it themselves. That's why we feel so lucky to welcome entrepreneurs Kyle Racki and Kevin Springer to talk about partnership, startups and the challenges of building a business.
Internet Trends 2016 (Part 1: Changing Demographics, Evolving Brands)
Nowadays, every business has some kind of online presence. Whether it's a website, an app, social media channels or another type of digital footprint, it's just not possible to thrive without an online presence. That's why staying up to date with digital trends can be a valuable asset to us all. Which brings us to Mary Meeker...
What is Proposify (And Can It Help Your Business)?
Whether it's soliciting new business or spearheading a new project, proposals play a vital role in any business. But what makes a good business proposal? It typically involves a well-stirred mixture of layout, design and function but, as we all know, there's by no means a precise formula. In fact, it tends to vary greatly on a case by case basis. Which means that flexibility is also key. Not only in terms of content and aesthetics, but also with regards to interacting with colleagues, clients and prospective collaborators.
Behind The Scenes: AutoMD (Whiteboard Animation)
A little while back, we had the pleasure of working with AutoMD to create a pair of 30-second whiteboard animation spots as well as a 5-minute explainer. The goal of these videos was to highlight AutoMD's standing as a forward-thinking and customer-oriented comprehensive auto repair resource.
8 Great Small Business Collaboration Tools
Technology has changed the way that small businesses collaborate. Both internally, amongst employees, and externally, with clients and customers. As a result, there’s an ever-growing list of software solutions that can help improve efficiency and productivity.
BOOK REVIEW: Rocket Fuel
When we think about matchmaking, we tend to think about romantic relationships. But as most of us have learned, business relationships can often be just as intimate, rewarding and difficult to navigate. So, when starting or running a business, it’s important to ask ourselves questions like the following: What qualities make for a successful partnership? How should responsibilities be divided? And, given the infinite number of variables and personality types, is there any sort of replicable dynamic that can help businesses grow?
An Interview with Sales Samurai Dan Englander
Back on October 2010, Dan Englander became IdeaRocket’s very first employee. Over the next three years, serving as our Senior Account Manager, he helped grow the business tremendously; bringing in business that ranged from startups to Fortune 500s.
BOOK REVIEW: The Sales Acceleration Formula
Over the holiday break, I had a chance to read an insightful business book called The Sales Acceleration Formula. It’s by Mark Roberge, the former SVP of Sales and Services for HubSpot, and focuses on how, in this new digital landscape, using undervalued and underutilized tools--specifically with regards to inbound marketing-- can be used to significantly grow sales . In the case of HubSpot (whose marketing automation software we recently wrote about), this approach helped build the company from $0 to over $100 million in under seven years.