How Long Should Your Business Video Be? Tips For Optimal Video Length
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
Making Your First Animated Explainer Video: A 10 Question Checklist
Animated explainer videos are one of the most effective ways to promote your business. Big name brands like Dropbox, and Venmo, and startups like Crazy Egg catapulted themselves from obscurity to household names with little more than a 60-second video. But the path to explainer video stardom isn't easy. A great animated explainer video doesn't just happen. You need to think about your objective, your budget, your target audience, and how you're going to use this awesome new sales marketing resource before you even think about making your first explainer video.
How to Make Your First Animated Explainer Video: Tips from DeerPro
For many companies, there’s nothing more nerve-wracking than making your first explainer video. It’s a big investment and you probably have a lot of questions. Should the video be live-action or animation? Do you want a short informative video or can it be more narrative with characters, branding, and a memorable story arc? Which video style should you use (motion graphics, whiteboard animation, etc)? What do you do once you actually make the video? There’s a lot to consider. To help you answer a few of these questions, we talked with one of our most recent clients, Sean McNamara, at DeerPro, about making and launching their first animated explainer video.
Your Ultimate Explainer Video CTA Guide
Video marketing without a clear CTA is like fishing without bait. Or a hook. Or a rod. In the desert. You can’t catch fish without the right bait. If you’re lucky enough to grab people’s attention with your high quality explainer video, you have to immediately direct that interest toward the next step in the process — conversion — with a strong, clear call-to-action (CTA) that gets results. Make better videos and get better results with our complete video CTA guide with 7 simple steps to create an effective video CTA, 3 different types of video CTAs, and 5 common call-to-action mistakes to avoid.
Video SEO: 13 Ways Video Boosts SEO
A great explainer video does more than just explain what your company is all about. Online video boosts your SEO so that your site gets more links, more views, and better results for the keywords that matter most to you and your target audience. And it gets better, once people click over to your site, your explainer video improves other SEO metrics like dwell time, bounce rate and CTR so that your website stays on top of the Google pile. Video is the ultimate one-two punch for any SEO strategy. Video gets your site to rank for competitive keywords and video keeps people around for long enough to engage with your high quality content (which Google loves). Here are 13 ways video boosts SEO and why video SEO is so important for your brand, your conversions, and your company growth.
“What’s Your Hook?” A Video Marketing Guide
Hands down, the best way to reach people online is with video. People love video because video is easy to watch, engaging as all heck, helpful (hopefully), and most importantly—you can watch it on the go. Video is perfectly positioned for mobile devices, and make no mistake—buyers have gone mobile. Mobile users don't have time for massive blocks of text. If you're not there with a video to answer their concerns, you're not part of the conversation. There are plenty of fish in this new digital sea, but to catch the right ones you need the right hook. Explainer video is your hook.
15 Video Transitions for Animated Video (and why they matter)
A truly great animated video is all about persuasion. You want to persuade people to click on your link with an enticing thumbnail. Then you want to convince them to watch the video long enough to click, subscribe, like, share, or whatever CTA you attach to the animated explainer about your company. The success of your video is all about getting viewers to believe what you say about your company in the short time you have their attention, and persuading them to take further action. And while a great script, compelling character design, and a professional look and feel are all essential to a great video, the way your video transitions from shot to shot during your 60-second explainer video might be the most persuasive element in your entire video.
5 Interesting Ways to Use Landing Page Video
Online video is one of the most versatile sales and marketing tools in your arsenal. You can use an explainer video as a tool to build brand awareness, as a pitching resource for your sales team, as a way to increase clicks to your company email, or even for live events and conventions. However, the number one reason to make an animated explainer video is of course for your company website.
Why Landing Page Videos Increase Conversions
Attracting visitors to your website is essential for the growth and longevity of any business big or small. We’ve already shown (at length) why landing page videos are such a great tool for increasing your SEO and search ranking for keywords that drive more people to your site, but that’s only half the battle. How do you convert these visitors from passive voyeurs into active leads (and then ultimately into customers)? Again, one of the most effective conversion tools is an explainer video.
Explain it Like I’m a Kid: Santa Monica Explainer Video
Everyone knows that whiteboard animation and explainer videos are great for explaining complicated topics. It’s in the name. Animated TED Talks, RSA-style animation, and tech startup videos showing off the newest features of flashy apps are the norm. But a great explainer video doesn’t have to look like it just stepped out of a corporate synergy business meeting. In fact, some of the best explainer videos look like they were made by a kid.
The Best Tech Company Videos of All Time (Animated & Live Action)
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
Should Your Video Sell the Problem or the Solution: It Depends
Should you sell the problem or the solution? This seemingly straightforward question has plagued salesmen since the dawn of time. Is the best way to market yourself and your product by making consumers hyper aware of the problems they face via explaining the “pain point,” or will you make your mark by standing out from the crowd with a brand new solution? What’s the difference between selling the problem and selling the solution?
ELearning and Online Video: The New Corporate Training
Keeping your team up to date on the latest industry trends, buyer personas, and productivity apps is how your business maintains a competitive advantage. However, training new employees and veterans alike is difficult, time-consuming, and expensive. The key to cost effective, cutting edge real-time adaptation (and a more efficient workforce!) is an employee training system that integrates eLearning and online video.
Whiteboard Animation: The 12 Best Whiteboard Videos from 2007-2017
When whiteboard animation burst onto the scene over ten years ago, most people thought it was a fad. Yet even in the digital age of 3D animation, CGI, VR, and even augmented reality, the unmistakeable clarity and simplicity of whiteboard videos continues to engage millions of viewers, year after year. We've been making explainer videos for over a decade, and whiteboard videos are still popular for one simple reason—they work. So to help you better understand the power of whiteboard animation, here are our favorite picks for the best whiteboard animation from the past 10 years.
Video Marketing Ideas: 6 Ways to Promote Your Explainer Video
People want to watch video. We search for videos to help make purchasing decisions, we watch reviews, and according to Cisco, “video content will account for 69% of all consumer internet traffic by the end of 2017.” A great video is simply the best way to get more eyeballs on your site. Here are 7 Video Marketing Ideas to share your explainer video with the world.
Why Professional Explainer Video Matters
Most of our potential clients are fairly far along in the research process of the buyer’s journey before we ever speak with them. They have a good sense of the animation look and style they want, at least to some degree. It's not hard to Google “whiteboard video” or “CGI explainer videos” and look at some pretty impressive professional explainer video portfolios. Heck, here’s our animation reel to save you some time.
How Much Does a DIY Explainer Video Really Cost?
Professional animated explainer videos can cost thousands of dollars. That's a fact. This intimidating price tag can make cheaper video options—like DIY explainer video and freelance animators—look appealing. But this isn’t a chili-dog deal from Groupon—this animated explainer video is going to be a huge part of your business' sales and marketing strategy, and lead generation tool. You explainer video is a big deal, and you get what you pay for. Before you settle for a DIY explainer video or budget animation studio, take a look at some of the hidden costs of making a budget explainer video. If you're not careful your "cheap" video might cost you more time, money, and future income than you think.
Steal This Script: Free Video Script Template Download
Staring at a blank page sucks. Trying to cram all the great features of your product or service into a 60-second video, complete with captivating images and smooth animation is worse. We get it. That's why we’ve taken some of the work out of the animated video process by giving you an easy to use, free download of our A/V script template to help you get the ball rolling on your next video project. Seriously, steal our script template. We want you to.
How Whiteboard Animation Changed Online Video: A Brief History
Even if you’re not in sales, marketing, or the startup world, you’ve seen at least one whiteboard animation. These hand drawn animated videos are everywhere—and for good reason. Whiteboard animation is an amazing way to explain complicated topics, state of the art products, and disruptive services in just a few minutes. Even better—people actually like watching whiteboard videos.
The Best DIY Whiteboard Animation Software: Our Definitive Review
DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.
4 Examples of Great B2B Video (and how to make your own)
I know the phrase “corporate video” sounds about as exciting as a homeopathic root canal, but it doesn’t have to be that way. B2B video can be fresh, innovative, and engaging. In fact, B2B videos have gotten down right awesome over the past years, raising the bar for what corporate video marketing can do. Engage and persuade your clients and potential leads with high quality animated explainer videos. To prove it, here are 6 of our favorite corporate videos, and some guidelines for what makes a great B2B video.
7 Great Explainer Videos that Don’t Say a Word
We love explainer video voiceover. The right accent, inflection, and tone add trust, brand awareness, and persuasive power to any animated explainer video. However, sometimes the best explanations don't require a single word. Shifting viewership habits and the rise of mobile video has created a new breed of explainer videos without words. Here's how to make a great silent explainer video and 7 examples of great explainer videos that don't say a word.
How to Build Brand Awareness with an Animated Explainer Video
One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video. Animated video helps your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness.
How to Choose the Style for Your Animated Explainer Video
An animated explainer video is one of the most effective ways to raise brand awareness, increase engagement, supercharge your SEO, and increase conversions. People just plain like animation, and explainer videos are getting more popular every year. However, there’s a lot more to animation than just cartoons—especially when it comes to your business.
How Much Does an Explainer Video Cost?
You're thinking about making an explainer video, so naturally your initial concern is about explainer video price. "How much does an explainer video cost?" you ask. Good question. We won't beat around the bush:
The price for a high quality explainer video is between $5,000–$35,000 per minute.
Making Your First Animated Explainer Video: National Quality Forum
For many project managers, there’s nothing more nerve-wracking than producing your first explainer video. You have to decide on a style, a message, a script, and about a thousand other things. To help you prepare for your first explainer video, we talked with producer, SaraJane Askildsen, and a recent client about the production process for NQF’s first animated explainer video.
Sales Pitch Explainer Video Best Practices
Today's buyers are more knowledgeable, prepared, and motivated than ever before. They demand solutions, and they want them quickly. Show up to your next sales pitch armed with an explainer video that answers buyers' questions, establishes value, and sets the stage for a successful sales pitch in any environment.
4 Explainer Videos Hidden in Major Hollywood Movies
Explainer videos—particularly animated explainers—are such an effective way to communicate a lot of information in a short time that they're practically a staple of big budget Hollywood's films. Don’t believe me? Here are just four examples of animated explainer videos that are essential to the success of some of the biggest movies of the past three decades.
Animated Explainer Video: Not Just Cartoons
A lot of companies are afraid an animated explainer video won't strike the right tone for their product, service, or business. It’s a common concern, especially with new video marketing clients and startups, and it’s an understandable fear. Cartoons can seem like they're not “serious” enough for your company.
Explainer Video Best Practices: Trade Show, Sales Pitch, Conventions and More
Animated explainer videos are a fantastic way to hook new viewers, explain a complicated product, or build hype for your startup (sometimes all three!), but not all explainers are meant to live on your website or YouTube channel. Video can be a simple, powerful real-world tool for everything from pumping up an industry crowd at a trade show to priming a boardroom of executives for your next sales pitch—you just have to know the rules for using explainers in the the real world.
11 Easy Ways to Optimize Your Mobile Video
In 2016 mobile video accounted for more than 50% of all online video views. Half of your potential leads likely encountered your brand for the very first time on their phone—probably while they were doing something else. Mobile viewership of everything from micro-content to longform documentaries is on the rise, and even “paired viewing” (watching video on desktop and mobile devices simultaneously) has become the norm. Is your video optimized for this massive audience to create the most engagement, hook the most leads, and get the biggest possible ROI?
Education Industry + Whiteboard Animation = Results
Over the past few years, IdeaRocket has had the pleasure of crafting explainer videos for a number of educational institutions. From high schools (like Langley and Clintondale) to universities (like Harvard and Johns Hopkins), we've worked with members of the education industry to create whiteboard animation videos. Why whiteboard animation? Because it gets results. Here's why...
The Unique Powers of Whiteboard Animation
A couple years ago, a psychologist by the name of Richard Wiseman conducted an interesting experiment. Curious about the impact of whiteboard animation, he arranged a test of memory in which participants (there were about 1,000 total) were shown one of two video clips:
PICK OF THE WEEK: Which Sunscreen Should You Choose? (Explainer Video)
One of the most enjoyable things to do during the summer is spend a relaxing day at the beach. But in order to relax, you'll want to make sure that you're fully protected; to make sure that you've selected the right sunscreen that'll keep you healthy and un-burned. So, which sunscreen should you choose? Our PICK OF THE WEEK, Which Sunscreen Should You Choose? not only answers that question, but aims to answer a larger one as well: how (and why) does sunscreen exactly work?
PICK OF THE WEEK: Hi5 (explainer video)
When hiring personnel, we’re all looking for superheroes. But as most of us have learned from experience (as well as a decade of Marvel movies!) superheroes don’t always get along. Getting talented employees to collaborate can often be a challenge. But as we’ll see in our PICK OF THE WEEK—an explainer video for Hi5, a brand that assists companies conduct co-worker reviews—there might now be some effective solutions to help solve this problem.
Billion Dollar Explainer Video?
Last week, Unilever spent $1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business model has been successful—some of which we'll touch upon below—but certainly one key for the company was their incredible, introductory explainer video. An explainer that was viewed over 23 million times! So today we're going to break down what made that video so effective.
PICK OF THE WEEK: Fame in the 21st Century (An Explainer)
When we think about explainer videos, we tend to think about those that illustrate businesses, introduce new products or teach valuable lessons. Rarely, however, do we find an explainer video that talks about culture. But given how much cultural trends can influence all of the above (business, products, lessons), such videos can be useful to help us better understand our surroundings. And that opportunity for analysis--and how it's cleverly brought to life via an explainer--is one of the things that we really liked about Luiz Stockler's Grooming Your Stardom, which we've selected as our PICK OF THE WEEK.
6 Tips To Help Tighten Your Explainer Video
Like any medium of storytelling, explainer videos are at their best when the narrative is sharp, streamlined and digestibly lean. In theory, this makes sense. But in practice, it can be difficult to execute. Especially if you already have a concept, script or animatic that you really like. Because the sum of an explainer is often greater than its individual parts, it can often be hard to figure out how to approach revising the material.
Behind The Scenes: AutoMD (Whiteboard Animation)
A little while back, we had the pleasure of working with AutoMD to create a pair of 30-second whiteboard animation spots as well as a 5-minute explainer. The goal of these videos was to highlight AutoMD's standing as a forward-thinking and customer-oriented comprehensive auto repair resource.