How Long Should Your Business Video Be? Top Video Length Tips
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
Choosing An Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
8 Things To Consider Before Kicking Off Your Explainer Video
One of the first steps to getting started on your animated explainer video will be a kick-off call with your production partner to discuss your needs. Here are eight things you need to consider as you gear up for your next big project.
12 Explainer Video Examples To Inspire Your Next Project
Explainer videos can turn big ideas into bite-size pieces, and boil complex processes down into simple steps. When done right, they can also capture the essence of your brand in a unique, yet professional, manner.
10 Questions To Ask Before Making Your First Explainer Video
Animated explainer videos are one of the most effective ways to promote your business. But the path to explainer video stardom isn't easy. You need to think about your objective, your budget, your target audience, and how you're going to use this awesome new sales marketing resource before you even think about making your first explainer video.
DeerPro: How To Make Your First Animated Explainer Video
What do you do once you actually make the video? There’s a lot to consider. To help you answer a few of these questions, we talked with one of our most recent clients, Sean McNamara, DeerPro, about making and launching their first animated explainer video.
The Best Startup Explainer Videos of All Time
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
6 Ways To Promote Your Explainer Video
People want to watch video. We search for videos to help make purchasing decisions, we watch reviews, and according to Cisco, “video content will account for 69% of all consumer internet traffic by the end of 2017.” A great video is simply the best way to get more eyeballs on your site. Here are 7 Video Marketing Ideas to share your explainer video with the world.
4 Great Animated Explainer Videos About America
In honor of Independence Day, we’re featuring some of the best animated explainer videos about government, politics, and ‘Murica. There’s a lot going on in the US right now, so hopefully you can learn a thing or two about how it all works and why it matters from these four great animated explainer videos about America. Enjoy and Happy Independence Day, America!
6 Rules For Great B2B Video Marketing
B2B video can be fresh, innovative, and engaging. In fact, B2B videos have gotten down right awesome over the past years, raising the bar for what corporate video marketing can do. Engage and persuade your clients and potential leads with high quality animated explainer videos.
Building Brand Awareness With Animated Explainer Video
One of the best ways to launch a new product or jump start your business is with a high quality animated explainer video. Animated video helps your website rank better in Google search, keeps customers on your site for longer, streamlines the sales and pitch process, but the one thing animated video does better than anything else is build brand awareness.
What’s The Right Style For Your Animated Explainer Video?
An animated explainer video is one of the most effective ways to raise brand awareness, increase engagement, supercharge your SEO, and increase conversions. People just plain like animation, and explainer videos are getting more popular every year. However, there’s a lot more to animation than just cartoons—especially when it comes to your business.
Case Study: Why National Quality Forum Chose Explainer Video
For many project managers, there’s nothing more nerve-wracking than producing your first explainer video. You have to decide on a style, a message, a script, and about a thousand other things. To help you prepare for your first explainer video, we talked with producer, SaraJane Askildsen, and a recent client about the production process for NQF’s first animated explainer video.
Sales Pitch Explainer Video Best Practices
Today's buyers are more knowledgeable, prepared, and motivated than ever before. They demand solutions, and they want them quickly. Show up to your next sales pitch armed with an explainer video that answers buyers' questions, establishes value, and sets the stage for a successful sales pitch in any environment.
4 Explainer Videos Hidden In Hollywood Movies
Explainer videos—particularly animated explainers—are such an effective way to communicate a lot of information in a short time that they're practically a staple of big budget Hollywood's films. Don’t believe me? Here are just four examples of animated explainer videos that are essential to the success of some of the biggest movies of the past three decades.
Animated Explainer Video: Not Just Cartoons
A lot of companies are afraid an animated explainer video won't strike the right tone for their product, service, or business. It’s a common concern, especially with new video marketing clients and startups, and it’s an understandable fear. Cartoons can seem like they're not “serious” enough for your company.
What We’ve Learned From 10 Years Of Making Explainer Videos
It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. Discover everything we've learned from a decade of making animated explainer videos and whiteboard animation.
Dollar Shave Club: A Billion Dollar Explainer Video?
Last week, Unilever spent $1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business model has been successful—some of which we'll touch upon below—but certainly one key for the company was their incredible, introductory explainer video. An explainer that was viewed over 23 million times! So today we're going to break down what made that video so effective.
Why ‘Google Guy’ Matt Cutts Likes Explainer Video
Explainer video is more than just demonstrating the value of a product or highlighting its features. It’s an opportunity to engage your market – your audience – with updates to your services, and to give helpful answers to their many, many questions.