How to Choose an Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
8 Things To Consider Before Kicking Off Your Explainer Video
One of the first steps to getting started on your animated explainer video will be a kick-off call with your production partner to discuss your needs. Here are eight things you need to consider as you gear up for your next big project.
The Best Tech Company Videos of All Time (Animated & Live Action)
Every startup, needs an amazing explainer video. They just do. From Kickstarter campaigns to Silicon Valley venture capital funding rounds, your new business needs a concise, interesting way to answer that looming question everyone will ask when they hear about your shiny new idea: So what? The best startup videos answer that question in seconds.
Explainer Video Best Practices: Trade Show, Sales Pitch, Conventions and More
Animated explainer videos are a fantastic way to hook new viewers, explain a complicated product, or build hype for your startup (sometimes all three!), but not all explainers are meant to live on your website or YouTube channel. Video can be a simple, powerful real-world tool for everything from pumping up an industry crowd at a trade show to priming a boardroom of executives for your next sales pitch—you just have to know the rules for using explainers in the the real world.
The Unique Powers of Whiteboard Animation
A couple years ago, a psychologist by the name of Richard Wiseman conducted an interesting experiment. Curious about the impact of whiteboard animation, he arranged a test of memory in which participants (there were about 1,000 total) were shown one of two video clips:
8 Common Mistakes that Prevent Video Conversions
There are a lot of great explainers being made these days. For proof, look no further than some of our most recent PICKS OF THE WEEK. Meanwhile, however, there are also a ton of not-so-great explainer videos being made. For a company relying on an explainer video to serve as an ambassador for your brand, this can be devastating. But luckily, it's also something that you can help to avoid with a combination of the right talent and early identification of potential problems. So today we're going to review 8 common mistakes that prevent video conversions...
BEST PRACTICES: Explainer Video Distribution & Marketing
When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and can provide assistance with distributing and marketing your explainer video.
PICK OF THE WEEK: Accidents, Blunders and Calamities (CGI Animation)
If possums read bedtime stories to their children, what kind of stories would they read? Filmmaker James Cunningham and his students at New Zealand's Media Design School posited that perhaps they read cautionary tales about the most deadly predator out there: humans! To bring this notion to life, they produced a beautiful and hilarious animated short entitled Accidents, Blunders and Calamities, which we've selected as our PICK OF THE WEEK.
What Makes Something “Kafkaesque”? (Explainer Video)
Who among us hasn't heard the descriptor "Kafkaesque" before? And who among us, at one time or another, hasn't wondered exactly what that word means? Well, we needn't wonder any more as the term is analyzed and beautifully explained in our PICK OF THE WEEK: a clever new explainer video entitled "What Makes Something "Kafkaesque"?
6 Tips to Keep Your Explainer Video Compelling from Start to Finish
We all know that explainer videos should be compelling. But, of course, that's one of those things that's easier said than done. And it's a task that's made even harder when you factor in that "compelling" is not a yes-or-no binary function. It's not as simple as "this explainer is compelling" or "that explainer is not," but rather a spectrum of engagement/entertain that often fluctuates through a video.
The Balancing Act: Fun vs. Professionalism in Your Explainer Video
Whether you're creating an explainer video or simply watching one, you'll want the video to be fun and engaging. At the same time, you'll likely also want that explainer to be on-tone and professional. But sometimes these things--the fun and the professionalism--can feel like opposing forces. So how do you go about balancing those out? How do you create an explainer that simultaneously feels both fun and professional? It's a fine line to walk, but it's an important one. And that's exactly what we'll be discussing today.
Behind The Scenes: Tenneco’s AEGIS Explainer Video
A little while back, we had the pleasure of working with Tenneco to help them create an explainer video about their new environmental health and safety-tracking program called AEGIS. With over 25,000 employees and offices on six continents, this explainer would need to be accessible to a global audience and persuade viewers that AEGIS is a tool that will ultimately save them time and increase efficiency.
Q&A with Dr. Claudia Aguirre (from Ted-Ed to Explainer Videos)
Back in December, we selected a Ted-Ed Original called The Effects of Sleep Deprivation as one of our PICKS OF THE WEEK. For those unfamiliar with Ted-Ed's series of original lessons, you can learn more (and check out all kinds of great videos) by visiting here. And when you go there, we highly recommend that you check out The Effects of Sleep Deprivation as well as three other explainer videos by the wonderfully talented Dr. Claudia Aguirre: