What You Need To Know About Video Copyright
For those of us who create or use content, understanding the basics of copyright is very important. Breach of copyright is not just unfair to the creator of a work; it can also result in legal liability and a waste of effort.
Free A/B Test Calculator Based On Opportunity Costs
I have recently published a post at ConversionXL that challenges the conventional wisdom in the Conversion Rate Optimization industry: that you should wait until you have achieved 95% significance before ending an A/B test. My argument is that the right time to end an A/B test is when the Opportunity Costs from not ending the experiment start getting bigger than the Error Costs you run from ending it now.
The Transparent Corporation: A Thought Experiment
What if business was more like Chess and less like Poker? What if the facts of a company’s operation – principally its books but perhaps other information as well – were kept on a blockchain, visible to all. Perhaps all income and disbursements would need to go through a crypto-currency smart contract to certify this. I will be vague about the details, because I’m less interested in how it might work practically than in what the output of this state might be.
Video That Tells Your Customer’s Story
We recently talked about all the possible heroes for your marketing story, but let's be up-front: usually it's best to let the hero be your customer. This narrative has the advantage of being about someone your customers already feel deeply about: themselves.
A Guide To The Best Specialized Design Tools
It’s a good time to be a designer! There has never been a greater choice of specialized design tools available to help facilitate the creation of great work, and many of these tools come free or at negligible cost. We checked in with many working designers to hear about their favorites, and are including some of our own. Keep in mind, we are not focusing on the workhorse softwares where designers do most of their work – tools like the Adobe Creative Suite – but rather, the niche tools that a narrow job really well.
5 Businesses That Have Made A Splash With Video
We often talk about animated video on this blog, but today we are shining a light on businesses that have succeeded at promoting themselves with live-action videos. We are impressed by the creativity shown by these entrepreneurs, with solutions that range from shoestring shoots to professionally-produced travelogues.
The Best Animation Companies For Your Business
What are the best animation companies for your business needs? Well, it really depends on what category you are looking in – the animation-for-business field is highly fragmented. You can find off-shore solutions for a couple of thousand dollars, and you can find high-end providers for a couple of hundreds of thousands dollars. That’s why we’ve described the price categories below, their business models, and what you can expect from each.
How To Choose Music For Your Video
When music and moving image work together perfectly, it feels magical. But unfortunately, there’s no magical shortcut for finding that right music: it’s about determination, patience, and resourcefulness – as well as having a little taste. Here are some tips for choosing the right music for your video.
What Goes Into Video Branding Guidelines?
Most companies of consequence today have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral. But it is shocking how many companies of scale still have not developed video branding guidelines.
How To Get The Most Out Of Your Animation Company
You’ve hired us to create an animated video for your company. You’re excited to start digging into the scripting and share in our creative process. Rest assured, we want to make a great video just as much as you do, so what can you do to team up with your animation company to get the best results?
Eight Ways To Learn In Business
Some people say that success in business is a result of hard work, raw intelligence, or the quality of your personal connections. Of course those things matter, but I believe the most important factor is whether you and your organization are able to learn how to create a product or service and bring it to its market at a lower price than it costs to produce.
Five Myths About Starting A New Business
We live in a country that extols entrepreneurs. (I sometimes doubt whether we deserve the admiration.) Even though that is the case, there are still some myths about starting a business that are pervasive… and not grounded in fact.
Future of Animation: Peering Into A Crystal Ball
There’s few things I enjoy more than pretending I’m a latter-day Jules Verne. Why? Because imagining the future is fun, even if the accuracy of my prognostications over the years has been somewhat short of Nostradamus’s.
Reed Hastings, Netflix’s Strategy, And The Future Of Branding
I highly recommend Marc Andreesen’s interview with Reed Hastings on the a16z podcast. Netflix, the company that Hastings founded, has done many remarkable things. In 1997, it created a DVD-by-mail category where none had existed before.
Free ROI Calculator For WordPress Sites
Last month we published a post about calculating the ROI on lead gen videos. It included a widget where you could input your company’s numbers and extract the real or projected ROI for your video project. The response, from both prospects and clients, has been so positive that we asked ourselves: are there adjacent services that might also profit from these calculators?
5 Steps To Calculating ROI For Animated Videos
If you’ve already made the video, evaluating its effectiveness will help you assign marketing resources more intelligently in the future. But even if you haven’t made the video yet, projecting ROI will help you decide how much you should spend on it... or whether it’s worth doing at all.
The Big Decision: Live Action Or Animation?
Aisle or window? Boxers or Briefs? Vodka or Gin? These are all eternal questions. In video production, we have an eternal question of our own: Live Action or Animation? If you're considering a video production style that's best for you, here are some things to consider.