What You Need To Know About Copyright And Video
For those of us who create or use content, understanding the basics of copyright is very important. Breach of copyright is not just unfair to the creator of a work; it can also result in legal liability and a waste of effort.
How to Manage a Video Project for Your Company
Are you the project manager who has been tasked with producing a video that will please a sprawling set of video project stakeholders? Fear not! We have some tips to make your job easier as you manage a video project.
Free A/B Test Calculator Based on Opportunity Costs
I have recently published a post at ConversionXL that challenges the conventional wisdom in the Conversion Rate Optimization industry: that you should wait until you have achieved 95% significance before ending an A/B test. My argument is that the right time to end an A/B test is when the Opportunity Costs from not ending the experiment start getting bigger than the Error Costs you run from ending it now.
The Transparent Corporation: A Thought Experiment
What if business was more like Chess and less like Poker? What if the facts of a company’s operation – principally its books but perhaps other information as well – were kept on a blockchain, visible to all. Perhaps all income and disbursements would need to go through a crypto-currency smart contract to certify this. I will be vague about the details, because I’m less interested in how it might work practically than in what the output of this state might be.
IdeaRocket Widens Its Offerings into Live Action
There have been times in the six years IdeaRocket has been in business when I have made declarations against our interest. There have been times when I have said something to the effect of: “Dear Prospect, maybe you should consider a live action production instead of animation. Its seems like it might meet your objectives better.” I’ve even written about the cases when that might be true.
Video That Tells Your Customer’s Story
We recently talked about all the possible heroes for your marketing story, but let's be up-front: usually it's best to let the hero be your customer. This narrative has the advantage of being about someone your customers already feel deeply about: themselves.
A Guide to the Best Specialized Design Tools
It’s a good time to be a designer! There has never been a greater choice of specialized design tools available to help facilitate the creation of great work, and many of these tools come free or at negligible cost. We checked in with many working designers to hear about their favorites, and are including some of our own. Keep in mind, we are not focusing on the workhorse softwares where designers do most of their work – tools like the Adobe Creative Suite – but rather, the niche tools that a narrow job really well.
Video Case Studies: Businesses That Have Made a Splash with Video
We often talk about animated video on this blog, but today we are shining a light on businesses that have succeeded at promoting themselves with live-action videos. We are impressed by the creativity shown by these entrepreneurs, with solutions that range from shoestring shoots to professionally-produced travelogues.
How to Brainstorm Your Next Animated Video
Why brainstorm? There is a weird and wonderful alchemy that happens when creative people bounce ideas off each other. You might have spent an hour staring at a blank piece of paper, trying to think of something that will work, to no avail. Then you enter a meeting room, hear someone else’s half-hearted notion, and in it you see some potential – so maybe you add a wheel or two to the chassis. Then someone else picks up your contribution, and decides they’re going to put a motor on it. Pretty soon, everyone in the meeting realizes there is a very good idea roaring down the road.
Online Video Trends: A New Kind of Animated Explainer Video
Mashable’s new social media optimized “Reels" videos are changing the game, Disney is launching their own streaming online video platform soon, and Hyundai may have made the best brand building video in a hundred years (you’ll get that joke later). This week’s online video marketing roundup is a big one with tips and takeaways on the current state and the future of online video for animation and beyond.
From the Trenches: How IdeaRocket Approached Its Brand Update
A brand is like an organism – it is never static, always changing. Nevertheless, there are times when you make a conscious effort to affect the creature. That’s what we have been doing with our brand identity over the last year and a half here at IdeaRocket.
The Best Animation Companies for Your Business
What are the best animation companies for your business needs? Well, it really depends on what category you are looking in – the animation-for-business field is highly fragmented. You can find off-shore solutions for a couple of thousand dollars, and you can find high-end providers for a couple of hundreds of thousands dollars. That’s why we’ve described the price categories below, their business models, and what you can expect from each.
A New eBook: Succeeding with Animated Video
We have recently made available an ebook that I’ve written called Succeeding With Animated Video. Yes, you guessed it: we’re using it as bait to get you to give up your email address to us. (Although it’s probably not going to be too hard for you to figure out how to get the ebook without receiving our monthly newsletter… although I can’t imagine why you wouldn’t want to receive our monthly newsletter!)
How to Choose Music for Your Video
When music and moving image work together perfectly, it feels magical. But unfortunately, there’s no magical shortcut for finding that right music: it’s about determination, patience, and resourcefulness – as well as having a little taste. Here are some tips for choosing the right music for your video.
Before You Start Your Project: What Is Your Video Objective?
Success is impossible if you don’t know what you’re trying to achieve. That's not just because you won't know whether you've won, but because your actions won't be fully intentional. (You have to know where the goal is before you can score it!) If your organization is considering a video project, your first step should be to define your video objective. Here are some guidelines for doing that.
What Goes In Video Branding Guidelines (and Why You Need Them)
Most companies of consequence today have branding guidelines: documents that specify typefaces, color palettes, and graphic design rules for creating marketing collateral. But it is shocking how many companies of scale still have not developed video branding guidelines.
7 Tips for Getting the Most Out of Your Animation Company
You’ve hired us to create an animated video for your company. You’re excited to start digging into the scripting and share in our creative process. Rest assured, we want to make a great video just as much as you do, so what can you do to team up with your animation company to get the best results?
Eight Ways to Learn in Business
Some people say that success in business is a result of hard work, raw intelligence, or the quality of your personal connections. Of course those things matter, but I believe the most important factor is whether you and your organization are able to learn how to create a product or service and bring it to its market at a lower price than it costs to produce.
Five Myths About Starting a New Business
We live in a country that extols entrepreneurs. (I sometimes doubt whether we deserve the admiration.) Even though that is the case, there are still some myths about starting a business that are pervasive… and not grounded in fact.
Peering Into a Crytal Ball: The Future of Animation
There’s few things I enjoy more than pretending I’m a latter-day Jules Verne. Why? Because imagining the future is fun, even if the accuracy of my prognostications over the years has been somewhat short of Nostradamus’s.
Reed Hastings, Netflix’s Strategy, and the Future of Branding
I highly recommend Marc Andreesen’s interview with Reed Hastings on the a16z podcast. Netflix, the company that Hastings founded, has done many remarkable things. In 1997, it created a DVD-by-mail category where none had existed before.
Website Design Firms: Free ROI Calculator for your WP Site
Last month we published a post about calculating the ROI on lead gen videos. It included a widget where you could input your company’s numbers and extract the real or projected ROI for your video project. The response, from both prospects and clients, has been so positive that we asked ourselves: are there adjacent services that might also profit from these calculators?
5 Steps to Calculating the ROI for Animated Videos
Why should you measure ROI?
If you’ve already made the video, evaluating its effectiveness will help you assign marketing resources more intelligently in the future. But even if you haven’t made the video yet, projecting ROI will help you decide how much you should spend on it... or whether it’s worth doing at all.
9 Tips to Improve Your Attentional Hygiene
I was listening recently to a podcast where Ezra Klein interviewed Tim Wu. Wu is an accomplished academic, author, activist – the sort of overachiever who makes you ask yourself: “how does he find the time?” He was speaking about how he managed to be so productive, and he used a term that stuck in mind: attentional hygiene. Some of the strategies Wu uses aren’t really practical in a workplace (e.g., disconnecting from the internet) but he did make me think about how we navigate a workplace with a multitude of tasks and a multitude of distractions. Personally, I am not a Master of my Attentional Hygiene domain, but I do try! Here are some suggestions to increase your personal productivity.
The Big Decision: Live Action or Animation?
Aisle or window? Boxers or Briefs? Vodka or Gin? These are all eternal questions. In video production, we have an eternal question of our own: Live Action or Animation? Since we are an Animation Studio, perhaps you might expect us to say Always Go Animated! but that’s simply not the case. There are good reasons to pick live action. Here are some of them:
How to Be a Good Video Sherpa
Are you the project manager who has been tasked with producing a video that will please a sprawling set of stakeholders? This might not be news to you, but getting the video produced might well be the easiest part of your job. The real challenge is going to be navigating the shoals of corporate politics. Fear not, however! We have some tips to make your job easier.