The Current State of Online Video: 2017
We’re halfway through 2017. It’s time to get up to date on the current state of online video. Gaming is changing YouTube, European viewers are more important than ever, and Netflix is making a grab for anime streaming viewers. We talk rebranding, video SEO, and even include a free script template to get you started making your own online video. Video marketing is constantly on the move—find out how you can adapt in this week’s Friday Roundup.
4 Great Animated Explainer Videos About America
In honor of Independence Day, we’re featuring some of the best animated explainer videos about government, politics, and ‘Murica. There’s a lot going on in the US right now, so hopefully you can learn a thing or two about how it all works and why it matters from these four great animated explainer videos about America. Enjoy and Happy Independence Day, America!
Mixed Reality & Digital Billboards: The Friday Animation Roundup
The Annecy animation festival wraps this week, heralding the beginning of summer. Dive into the hotbed of new animation trends in mixed reality environments, futuristic digital billboards, and YouTube pre-roll ads (it’s more exciting than it sounds). Animated video is coming to the real world faster than you think.
Animated Storytelling is Amazing: The Friday Animation Roundup
Animated storytelling is typically reserved for children’s tales, fantasy, and lighthearted narratives, but that’s not how it has to be. Animation appeals to people of all ages and backgrounds because animation is a compelling way to tell a story. And the more advanced animation tools become, the more likely that animation will become just another part of the way we tell stories—and not just on the big screen.
The Friday Roundup: Animated Video & B2B Marketing
The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.
Indie Animation is Everywhere. And That’s Awesome
Here at IdeaRocket were kind of obsessed with the current state of animation. Heck, we talk about animation tools, great indie animators, and the best explainer videos, and business animation practically every week. We’re so interested in the tools animators like ourselves use to create fresh animations that we even like to speculate about the future of animation.
Animation is Everywhere: TED Talks, Music Videos, and Einstein
Animation is showing up in some surprising places, and getting even more surprising responses! From animated TED talks, to branded tv commercials, major motion pictures, and even surprisingly vulnerable and honest stop motion videos, animated video is blazing new trails, reaching new audiences, and engaging millions of viewers.
Animated Explainer Video Process: The Process from A-Z
Making an animated explainer video is different from other productions. Not because it's tough to get the look and feel you want, but because it's easy to get any look and any style you want. 2D, 3D, CGI, whiteboard animation, RSA style, traditional cell animation, stop-motion, claymation—there are dozens of animation options. But it goes beyond the look of the explainer video. Everything is negotiable in animation.
Embracing Minimalism & Limitations in Animation
Animation often tries to accurately depict the “real world," and it's getting better all the time. VR animation is on the rise, CGI animation is getting downright scary, and even traditional 2D cell animation looks more “realistic” every year. However, there’s a subtle power in simplicity. When animators embrace the limitations of animation—particularly with simple animatics or stop-motion—they're often able to convey emotions and rich stories with dream-like characters and unrealistic heroes.
The Friday Animation Roundup: Why Do Cartoons Wear Gloves?
The gloves are coming off (literally) in this week's Friday Animation Roundup as we look at new trends in VR animation, examine the impact of animated shorts at the Oscars, and finally explore why so many of your favorite cartoons wear the same pair of white gloves. Animation is full of subtle influences, tropes, and trade secrets that are all part of why we love animation so much.