Social Media

What Is Ephemeral Video For Marketing And Social Media?

This blog post will self destruct in five seconds, read about ephemeral video before its gone.

Emma Gallimore 02.10.2020
Social Media

YouTube Pre-Roll Ad Length: Timing Is Everything

A short, engaging, self-aware ad can increase engagement, boost brand loyalty, and get conversions. Imagine that—a pre-roll ad that gets results.

Shawn Forno 10.17.2019
Social Media

Animated GIFs: How To Use GIFs To Promote Videos

If a photo is worth a thousand words, consider the value of an animated GIF. You can give viewers a preview of the story, hook their interest, or introduce an idea without adding extra words to your marketing copy.

Emma Gallimore 09.24.2019
Social Media

The State Of Social Video: Updates And Trends For 2019

The latest updates on some of the most popular social media networks, and what video teams should consider when implementing their social video strategy into the second half of 2019.

Amy Onorato 08.14.2019
Social Media

Can B2B Marketers Succeed With Facebook Video?

There’s plenty of ways for B2B marketers to break into Facebook in a big way. We asked some marketing experts to share their tips.

Amy Onorato 08.06.2019
Social Media

11 Simple Ways To Optimize Facebook Video Ads

You already know that Facebook video ads are an affordable, scalable way to reach a huge pool of highly targeted potential customers. The only question is: how do you make a great Facebook video ad?

Shawn Forno 07.21.2019
Social Media

7 Vertical Video Tips For Social Media Content

Vertical video has opened the doors for new and creative ways to tell brand stories on social media by giving opportunities to provide more intimate experiences.

Amy Onorato 06.25.2019
Social Media

IGTV Is One Year Old. Should You Care?

Instagram launched their longer-form video sharing platform, IGTV, a year ago. Today, new functionality might finally make it worth your attention.

Emma Gallimore 06.18.2019
Social Media

Vertical Video Guide For Facebook, Snapchat, Aspect Ratios

Vertical video went from an unforgivable sin to a mainstream media style practically overnight. Now, it's the new normal for online video, especially on social media. Here's how to use it.

Shawn Forno 05.14.2019
Social Media

Should You Use TikTok For Marketing?

The social media platform TikTok is quickly becoming a household name. As it gains popularity, it becomes an ever more attractive prospect for video marketing.

Emma Gallimore 05.07.2019
Social Media

How To Make Outstanding Social Media Videos

Want to make outstanding social media videos? These experts share their secrets.

Emma Gallimore 04.02.2019
Social Media

Which Paid Social Channel Is Right For Your Video?

Making sense of paid social isn’t a one-size-fits-all game. How do you determine the best channels to invest in as a company?

Amy Onorato 03.25.2019
Social Media

8 Ways To Succeed With Facebook Live Streaming

The launch of Facebook Live marked a new era in communication for people and businesses. While a professionally produced explainer video is more polished and more versatile, Facebook Live videos have their place in your video marketing strategy.

Scott Van Camp 01.29.2019
Social Media

LinkedIn Video Marketing: What You Need To Know

In this guide, we’ll break down the different types of videos that work best on LinkedIn, and how your team can engage the right audiences with compelling content.

Amy Onorato 10.23.2018
Social Media

How To Create Social Media Video That Wins Customers

We asked video marketing leaders to weigh in with the best practices they use to build, optimize, and promote their video projects on social media. Here are some of our favorite takeaways.

Amy Onorato 08.14.2018
Social Media

Why You Should Add Facebook Video Captions (And How To Do It)

Facebook video captions can be a bit tough if you don’t understand the process. Here’s a simple guide to help you get started.

Amy Onorato 04.03.2018
Social Media

4 Facebook Video Metrics You Should Be Using

Get to know Facebook Insights a little better and discover the four Facebook video metric tools you should be using to track your video and increase the reach, engagement, and ROI of your next Facebook video. Here’s how to make Facebook video metrics work for you.

Shawn Forno 07.26.2017
Social Media

YouTube Video Metrics You Need to Use

Improve your video marketing strategy by mastering these five YouTube video metrics categories. Find out where your viewers are from and what they want.

Shawn Forno 07.11.2017
Social Media

Ultimate YouTube Pre-Roll Ad CTA Guide

Get immediate ROI on your YouTube pre-roll ad by defining measurable objectives with a CTA that funnels viewers exactly where you want them to go.

Shawn Forno 06.21.2017
Social Media

How To Add Captions To YouTube Video (With Examples)

Learn how to add video captions to YouTube videos. Captions and transcriptions boost SEO, attract new viewers, and make your videos more valuable

Shawn Forno 06.07.2017
Social Media

LinkedIn Video Marketing: What You Need To Know

The first thing most businesses and startups do when they make an animated explainer video is put it online. You created your video to reach as many of your potential customers and clients as possible, so you want to maximize this new video marketing resource—and that’s awesome. The best part about an animated video is that you can market it in a million different ways.

Shawn Forno 05.01.2017
Social Media

Short But Sweet: The Growing Influence of Vine

While classic commercials have always functioned (and flourished) within time constraints, Vine takes this to a new extreme by limiting users—as Twitter did with their 140 character restraint—to only posting videos that run six-seconds or less.

Shelly Farmer 06.04.2015
Interviews with Animators

Interview With Instagram Stop-Motion Superstar Rachel Ryle

When Rachel Ryle posted her first stop motion video on Instagram in 2013, she never expected the circus that followed. Named the "Most Creative Instagram Account of 2013” by Buzzfeed, featured by The Huffington Post, NextWeb, and scores of others, and adored by her over 200k ardent fans—animator Rachel Ryle takes a moment away from her stop motion success to share the secret of her rise to fame. Her advice to fellow animators is simple: “Put your art out there. Don’t think about it, do it.”

Shawn 02.03.2014