What Is a Codec? (And Which One Should I Use?)
What is a codec? If we defined the color of every pixel in a video, the file size would be enormous (nearly 4 gigs per minute for 720p video.) Since this is a difficult size to deal with, computer scientists have devised protocols for reducing that file size while maintaining picture quality. These protocols are called codecs. (Codec stands for COmpressor-DECompressor.)
The History of Stereoscopy: From Stereograms to Virtual Reality
All humans and animals – Cyclopes and pirates excluded – have binocular vision, meaning their vision is constructed using two eyes. Because our eyes are at different lateral positions on our heads, they project two slightly different images back to our retinas. The horizontal disparities between these two images are what creates the depth perception that allows us to perceive objects in three dimensions. While this is a naturally occurring process for people who have the regular use of binocular vision, it can be simulated.
Understanding Aspect Ratio: A Quick Guide to Online Video Formats
Aspect ratios might seem confusing—4:3, 16:9, 2.76, 1.78, 2.35—all that math starts to blur into technical gobbledygook pretty quickly. How do you know which aspect ratio is right for your video? How do you decide between all the different resolutions? What is the default aspect ratio on YouTube and Vimeo? When it comes to video aspect ratios, there are a lot of technical questions. Luckily, choosing the right aspect ratio for your video is really simple once you understand a few things about video formatting.
The Best DIY Whiteboard Animation Software: Our Definitive Review
DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.
6 Productivity Apps & Collaboration Tools You Love
Last week we peeled back the curtain to share a few of our favorite collaboration tools and productivity apps that help us make animated videos for clients from Fortune 500s to bootstrapped startups. But we know we don’t have all the answers, and every team is different.
That’s why we asked for some of your favorite productivity apps. So here are some of your favorite collaboration tools and productivity apps, and why you love them so much. Enjoy, and get to work!
An Interview with NYT Senior Graphics Editor Graham Roberts
Last week, we raved about The New York Times' latest 360 video: The Modern Olympic Games, which transported viewers back in time to some of the greatest moments in Olympic history. To learn more about how that wonderfully immersive virtual experience was crafted, we spoke with Graham Roberts.
Tell Stories with Your Data: What Google Data Studio Can Do For You
Google believes that "as more people have access to data, better decisions will be made."
And, in typical Google fashion, they've put their money where their mouth is. In the form of Google Data Studio, a free-to-use (for individuals and small teams) suite of data collaboration and visualization tools. So let's take a closer look at and see what Google Data Studio can do for you and your business.
What is Neo4j (and Can Its Graph Databases Help Your Business)?
In almost any line of work, how we organize information is very important. Both for internal purposes and for clients as well. That's why, in this digital age, it's important to keep tabs on latest tech-driven organizational tools and see if they might be able to help our business. One such tool, the graph database, has become increasingly popular in recent years. So today we're going to take a closer look at Neo4j, a graph database management system developed by Neo Technology.
Virtual Reality Advertising Coming to a Headset Near You
How big is VR going to be? According to a recent report by Goldman Sachs, virtual reality (along with augmented reality) is forecast to become an $80 billion market by 2025. As this budding medium quickly grows, advertising will undoubtedly play a big role. The question, though, is in what form? A new virtual reality advertising network launched last week by Flo VR gives us a glimpse into the possibilities.
How Virtual Reality Marketing Can Help Your Brand
As marketers, we're always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes leveraging the unique attributes of virtual reality a very interesting possibility to help your brand. It's also a possibility that—thanks to the rapid influx of multiple VR headsets; from mobile to PC)—has never been more ripe to explore.
Can a New App Called “Freedom” Increase Your Productivity?
We all want to increase productivity, right? But it isn't so easy. Especially nowadays, when our primary tools for productivity—our computers, phones and tablets—are also the sources of our greatest distractions. Surely, in this age of rampant technological marvels, there must be some solution out there? A way to help get us on track; to swerve us away from the things we want to be doing and focused instead on what we need to be doing. Well, now there is such a solution. It’s an app called Freedom.
An Interview with Entrepreneurs Kyle Racki & Kevin Springer
When it comes to entrepreneurship, there's no better source of information than those who have lived it themselves. That's why we feel so lucky to welcome entrepreneurs Kyle Racki and Kevin Springer to talk about partnership, startups and the challenges of building a business.
What is Proposify (And Can It Help Your Business)?
Whether it's soliciting new business or spearheading a new project, proposals play a vital role in any business. But what makes a good business proposal? It typically involves a well-stirred mixture of layout, design and function but, as we all know, there's by no means a precise formula. In fact, it tends to vary greatly on a case by case basis. Which means that flexibility is also key. Not only in terms of content and aesthetics, but also with regards to interacting with colleagues, clients and prospective collaborators.
8 Great Small Business Collaboration Tools
Technology has changed the way that small businesses collaborate. Both internally, amongst employees, and externally, with clients and customers. As a result, there’s an ever-growing list of software solutions that can help improve efficiency and productivity.
Today is a Historic Day for Virtual Reality!
After years of appearing in sci-fi books, movies and fantasies about the world of tomorrow, virtual reality is finally here and ready to bring into our homes. Earlier today, Oculus started shipping the Rift, their groundbreaking consumer VR headset.