7 Tips for Digital Billboard Videos
In the competition for shoppers’ attention, video is a clear leader. Put that video on a digital billboard, and you have a huge opportunity to make your message known. They’re worth considering if you want to be seen in a big way.
How to Choose an Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
How to Make Your First Animated Explainer Video: Tips from DeerPro
For many companies, there’s nothing more nerve-wracking than making your first explainer video. It’s a big investment and you probably have a lot of questions. Should the video be live-action or animation? Do you want a short informative video or can it be more narrative with characters, branding, and a memorable story arc? Which video style should you use (motion graphics, whiteboard animation, etc)? What do you do once you actually make the video? There’s a lot to consider. To help you answer a few of these questions, we talked with one of our most recent clients, Sean McNamara, at DeerPro, about making and launching their first animated explainer video.
Should Your Video Sell the Problem or the Solution: It Depends
Should you sell the problem or the solution? This seemingly straightforward question has plagued salesmen since the dawn of time. Is the best way to market yourself and your product by making consumers hyper aware of the problems they face via explaining the “pain point,” or will you make your mark by standing out from the crowd with a brand new solution? What’s the difference between selling the problem and selling the solution?
5 YouTube Video Metrics You Need to Use
You’ve created a high-quality video and posted it on your website, YouTube, Vimeo, Facebook, and every social media channel under the sun. The views are pouring in, but you’re not sure if your video is actually achieving the objectives you set out to accomplish. Is the video increasing conversions or driving people to your site? Is it informing customers about a new feature or product? Does your CTA work, or does it come too late in the video when the majority of people have stopped watching? The answer to these and a million other questions is in the video metrics and analytics on every single video. All you have to do is dig in and look at the numbers.
4 Great Animated Explainer Videos About America
In honor of Independence Day, we’re featuring some of the best animated explainer videos about government, politics, and ‘Murica. There’s a lot going on in the US right now, so hopefully you can learn a thing or two about how it all works and why it matters from these four great animated explainer videos about America. Enjoy and Happy Independence Day, America!
Animation is in the Details: The Friday Animation Roundup
Success is all about the details. This week’s animated video roundup focuses on the nitty gritty—the nuts and bolts— in animation. Learn how to develop a compelling story for your video. Master the ins and outs of trademark law. Understand why you need to upload your video in 16:9 aspect ratio so people don’t see those dang black bars on the side of your YouTube video.
Your Guide to Video Captions… And Why You Need Them
Captions aren’t the first thing that comes to mind when you think about a great video, but they’re more important than you think. As more people switch to mobile video the dependence on voiceover and sound is diminishing. If your video isn’t optimized for the social feed, you’re leaving potential leads on the table instead of adding them to your sales funnel. But video captions aren’t just about crushing it on Facebook.
The Friday Roundup: Animated Video & B2B Marketing
The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.
The Ultimate GIF Guide: How to Make Animated GIFs and Why You Need Them
Animated GIFs are absolutely everywhere these days. Why? Because GIFs are freaking awesome and everyone loves them. Here's your guide to making GIFs and why they should be part of your video marketing strategy.
Why 4 Big Name Brands Use Animated Videos
Animated videos are everywhere. More and more viewers are going mobile, attention spans are shrinking, and startups and advertisers have less and less time to make an impression. The solution to this trend? Businesses are turning to animated video for a number of video marketing campaigns.
Making Your First Animated Explainer Video: National Quality Forum
For many project managers, there’s nothing more nerve-wracking than producing your first explainer video. You have to decide on a style, a message, a script, and about a thousand other things. To help you prepare for your first explainer video, we talked with producer, SaraJane Askildsen, and a recent client about the production process for NQF’s first animated explainer video.
Sales Pitch Explainer Video Best Practices
Today's buyers are more knowledgeable, prepared, and motivated than ever before. They demand solutions, and they want them quickly. Show up to your next sales pitch armed with an explainer video that answers buyers' questions, establishes value, and sets the stage for a successful sales pitch in any environment.
Explainer Video Best Practices: Trade Show, Sales Pitch, Conventions and More
Animated explainer videos are a fantastic way to hook new viewers, explain a complicated product, or build hype for your startup (sometimes all three!), but not all explainers are meant to live on your website or YouTube channel. Video can be a simple, powerful real-world tool for everything from pumping up an industry crowd at a trade show to priming a boardroom of executives for your next sales pitch—you just have to know the rules for using explainers in the the real world.
How Virtual Reality Marketing Can Help Your Brand
As marketers, we're always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes leveraging the unique attributes of virtual reality a very interesting possibility to help your brand. It's also a possibility that—thanks to the rapid influx of multiple VR headsets; from mobile to PC)—has never been more ripe to explore.
BEST PRACTICES: Explainer Video Distribution & Marketing
When it comes to distributing and marketing explainer videos, there is no perfect answer. Especially not in our rapidly changing online environment. But while trends come and go and technology changes the game, there are a handful of best practices that have developed over the years and can provide assistance with distributing and marketing your explainer video.