Connecting International Audiences With Animated Video
Crafting an animation that resonates equally with international audiences takes careful consideration, but it’s well within your grasp. Take these lessons to heart and watch your video become a global sensation.
Ask An Expert: Top Video Marketing Trends To Watch In 2020
We asked a collection of experts, from marketers, to strategists and content creators, to weigh in with their unique perspectives on the top video marketing trends they're most excited about for the new year.
How Long Should Your Business Video Be? Top Video Length Tips
Different channels (like YouTube or Facebook, for example) and unique video marketing objectives mean that the ideal length for your video will change. But no matter who you are or what you’re selling, there’s only one hard, fast answer to: “How long should your video be?”
Choosing An Animation Studio: Portfolio Assessment Tool
Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?
What Is Dynamic Video Content Or Personalized Videos?
Dynamic video content changes according to who is watching the video. Dynamic video changes video from a broadcast into a conversation. It makes viewers feel valued and strengthens their relationship with your brand.
Understanding Video Tech Specs For Animation
Talking to professionals steeped in their craft can be confusing. Our videos are always clear, but when we’re talking shop we can be guilty of technobabble. That’s why we’ve developed this handy guide to illuminate tech specifications.
How To Choose The Best Animation Technique For Video
You know you want to make an animated explainer video but you’re not sure which animation technique to choose. Your unique goals, audience, and plans for the video will dictate which animated technique is best.
Two Kinds of Walk Cycles
Usually when I teach the walk cycle I have the highest point of the arm swing come at the heel-toe position. I recently took a look at Richard Williams, however, and I noticed that he has the highest point of the arm swing come at the landing position.
7 Sites For Free/Low-Cost After Effects Templates
Adobe After Effects templates are pre-built project files designers can use to add and enhance their own video projects. These files are built to allow freedom and flexibility for video producers to customize elements to fit different project needs.
8 Things To Consider Before Kicking Off Your Explainer Video
One of the first steps to getting started on your animated explainer video will be a kick-off call with your production partner to discuss your needs. Here are eight things you need to consider as you gear up for your next big project.
What Is a Codec? (And Which One Should I Use?)
What is a codec? If we defined the color of every pixel in a video, the file size would be enormous (nearly 4 gigs per minute for 720p video.) Since this is a difficult size to deal with, computer scientists have devised protocols for reducing that file size while maintaining picture quality. These protocols are called codecs. (Codec stands for COmpressor-DECompressor.)
12 Explainer Video Examples To Inspire Your Next Project
Explainer videos can turn big ideas into bite-size pieces, and boil complex processes down into simple steps. When done right, they can also capture the essence of your brand in a unique, yet professional, manner.
Find The Right Online Animation Maker Or Tool
Have some visual content lying dormant on your desktop? Ready to go a step beyond the mundane? There are several video-creation platforms on the web that can put existing content to work, as well as editing software and video management utilities that can optimize your in-house produced videos’ look and reach.
10 Questions To Ask Before Making Your First Explainer Video
Animated explainer videos are one of the most effective ways to promote your business. But the path to explainer video stardom isn't easy. You need to think about your objective, your budget, your target audience, and how you're going to use this awesome new sales marketing resource before you even think about making your first explainer video.
A Guide To The Best Specialized Design Tools
It’s a good time to be a designer! There has never been a greater choice of specialized design tools available to help facilitate the creation of great work, and many of these tools come free or at negligible cost. We checked in with many working designers to hear about their favorites, and are including some of our own. Keep in mind, we are not focusing on the workhorse softwares where designers do most of their work – tools like the Adobe Creative Suite – but rather, the niche tools that a narrow job really well.
DeerPro: How To Make Your First Animated Explainer Video
What do you do once you actually make the video? There’s a lot to consider. To help you answer a few of these questions, we talked with one of our most recent clients, Sean McNamara, DeerPro, about making and launching their first animated explainer video.
How To Find A Voiceover Artist For Your Video
While videos without a voiceover are becoming more and more popular, videos with a voiceover will always be with us. Why? Because by presenting complementary information on the visual and aural channels, narrated videos can provide a lot more information density, and they can do so with the matchless appeal of the human voice.
Tutorial: Creating Whiteboard Animation In After Effects
Whiteboard animation comes in all shapes and sizes, but there really is a difference between budget whiteboard animation effects and quality animation. The devil is in the details, and to demonstrate just a hint of the meticulous care that goes into smooth seamless whiteboard animation, we asked one of our top animators, Scott Strong to break down two fundamental whiteboard animation effects in Adobe After Effects.
Understanding Aspect Ratio: A Quick Video Format Guide
Aspect ratios might seem confusing—4:3, 16:9, 2.76, 1.78, 2.35—all that math starts to blur into technical gobbledygook pretty quickly. How do you know which aspect ratio is right for your video? How do you decide between all the different resolutions? What is the default aspect ratio on YouTube and Vimeo? When it comes to video aspect ratios, there are a lot of technical questions. Luckily, choosing the right aspect ratio for your video is really simple once you understand a few things about video formatting.
How To Choose Music For Your Video
When music and moving image work together perfectly, it feels magical. But unfortunately, there’s no magical shortcut for finding that right music: it’s about determination, patience, and resourcefulness – as well as having a little taste. Here are some tips for choosing the right music for your video.
What’s The Right Style For Your Animated Explainer Video?
An animated explainer video is one of the most effective ways to raise brand awareness, increase engagement, supercharge your SEO, and increase conversions. People just plain like animation, and explainer videos are getting more popular every year. However, there’s a lot more to animation than just cartoons—especially when it comes to your business.
Animated Video Production: Collaboration Tools We Love
Collaboration is essential to making a great explainer video. Working together on something as involved, creative, and nuanced as an animated video production for your business takes weeks of emails, meetings, comments, notes, drafts, animatics, and renders. Successful explainer videos don’t happen in a vacuum. Here’s are the online collaboration tools and productivity apps we use to create animated videos that take your business to the next level.
The Animation Process: How A Video Is Made
Sometimes, you don’t want to know how the sausage gets made. An insider look at a process can be less than appealing. When it comes to animation, though, the process is integral, fascinating, and fun. Here’s exactly how we carefully craft our animated videos.
Animated Explainer Video: Not Just Cartoons
A lot of companies are afraid an animated explainer video won't strike the right tone for their product, service, or business. It’s a common concern, especially with new video marketing clients and startups, and it’s an understandable fear. Cartoons can seem like they're not “serious” enough for your company.
What We’ve Learned From 10 Years Of Making Explainer Videos
It’s hard to believe that we created our first animated explainer video all the way back in 2007. A lot has changed in the past ten years. Discover everything we've learned from a decade of making animated explainer videos and whiteboard animation.
Student’s Google Doodle ‘Makes The World A Better Place’
The 11-year-old's unique animation is the winning entrant for Google’s 7th annual Doodle 4 Google – a K-12 competition where young artists from all 50 states doodle it out at the Googleplex as they compete for a $30,000 scholarship.
Animated Video Production: A Rube Goldberg Machine
What do animated video production and Rube Goldberg machines have in common? They're awesome, and hard to make. Rube Goldbergs and great animated video production both set out to use "maximum effort" to accomplish something fantastic – make a lasting impression.
Interview With Instagram Stop-Motion Superstar Rachel Ryle
When Rachel Ryle posted her first stop motion video on Instagram in 2013, she never expected the circus that followed. Named the "Most Creative Instagram Account of 2013” by Buzzfeed, featured by The Huffington Post, NextWeb, and scores of others, and adored by her over 200k ardent fans—animator Rachel Ryle takes a moment away from her stop motion success to share the secret of her rise to fame. Her advice to fellow animators is simple: “Put your art out there. Don’t think about it, do it.”
Vine At The TriBeCa Film Festival
Chances are you’ve heard of Vine, the new mobile application that enables users to create and share six-second videos. Since its January release, users have harnessed the app’s creative potential. With an intuitive touch-based interface, Vine puts stop-motion and live-action techniques at the user’s fingertips.
Interview: Gideon Kendall, Animator And Illustrator
Gideon Kendall is one multi-talented artist/illustrator/cartoonist, and the designer behind many IdeaRocket videos. I recently interviewed him about his new comic WHATZIT. It’s a wild ride… imaginative, dark, and richly detailed.
My post on Arnold Bread inspired a surprising amount of blogosphere commentary, as well as a long series of comments here (many of them containing a puzzling sense of affront – no, I do not want to regulate bread varieties!) Here’s Tyler Cowen, Jim Manzi, Don Boudreaux, and Russ Roberts.