The History of Stereoscopy: From Stereograms to Virtual Reality
All humans and animals – Cyclopes and pirates excluded – have binocular vision, meaning their vision is constructed using two eyes. Because our eyes are at different lateral positions on our heads, they project two slightly different images back to our retinas. The horizontal disparities between these two images are what creates the depth perception that allows us to perceive objects in three dimensions. While this is a naturally occurring process for people who have the regular use of binocular vision, it can be simulated.
Mixed Reality & Digital Billboards: The Friday Animation Roundup
The Annecy animation festival wraps this week, heralding the beginning of summer. Dive into the hotbed of new animation trends in mixed reality environments, futuristic digital billboards, and YouTube pre-roll ads (it’s more exciting than it sounds). Animated video is coming to the real world faster than you think.
The Friday Roundup: Animated Video & B2B Marketing
The best business in the world is only as good as its reach. If no one knows about it, it won’t survive. One of the best ways to get the word out about your startup or business is still online video, especially animated video.
An Interview with NYT Senior Graphics Editor Graham Roberts
Last week, we raved about The New York Times' latest 360 video: The Modern Olympic Games, which transported viewers back in time to some of the greatest moments in Olympic history. To learn more about how that wonderfully immersive virtual experience was crafted, we spoke with Graham Roberts.
PICK OF THE WEEK: The Modern Olympic Games (360 Video)
Have you been following the Olympics? Well, our PICK OF THE WEEK allows you to do more than just enjoy the 2016 Rio Games. With The Modern Olympic Games, a 360 video from The New York Times, viewers can be transported back in time to some of the most iconic Olympic moments from the past century. From Babe Didrikson's triumphs in 1932 to the record-breaking feats of Usain Bolt in 2008. And, because of the 360-degree video format, viewers will actually feel like they are there; observing and embracing the virtual reality of these frozen, golden moments...
Virtual Reality Advertising Coming to a Headset Near You
How big is VR going to be? According to a recent report by Goldman Sachs, virtual reality (along with augmented reality) is forecast to become an $80 billion market by 2025. As this budding medium quickly grows, advertising will undoubtedly play a big role. The question, though, is in what form? A new virtual reality advertising network launched last week by Flo VR gives us a glimpse into the possibilities.
How Virtual Reality Marketing Can Help Your Brand
As marketers, we're always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes leveraging the unique attributes of virtual reality a very interesting possibility to help your brand. It's also a possibility that—thanks to the rapid influx of multiple VR headsets; from mobile to PC)—has never been more ripe to explore.
10 Excellent Examples of Branded Content for Virtual Reality
Last Thursday, The Wall Street Journal published a story that wondered if branded virtual reality content was the next great frontier in marketing. The article cites a few examples from the Cannes Film Festival where "VR was a popular talking point among ad agency executives, tech companies such as Samsung...and online services such as YouTube" as well as some recent deals (like AOL's gaudy acquisition of the VR production company Ryot) that seem to point in the direction of this being the case. Not just because of those deals and examples but because branded content for virtual reality can help marketers achieve that elusive holy grail: engagement.