The Best DIY Whiteboard Animation Software: Our Definitive Review
DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.
8 Surprising Ways to Use Whiteboard Animation
When you think of whiteboard animation, you probably think of a hand illustrating a complicated series of ideas as a soothing voiceover explains particle physics or the psychology of social media. Odds are, you’ve seen a whiteboard video in the past few years because online education content has exploded in the past decade, and whiteboard animation is kind of perfect for explaining things.
Whiteboard Animation vs. Talking Head Videos
Despite the wild popularity and critical acclaim of RSA style whiteboard animation over the past decade, you might still be skeptical of the power of whiteboard animation—and that’s understandable. Embracing animation as the medium for your message can feel like a big leap. Many companies are concerned that whiteboard animation is too simple, or not as persuasive or informative as a talking head—with a real-life flesh and blood expert—can be.
PICK OF THE WEEK: Economics is for Everyone! (Whiteboard Animation)
Economics is important...but much too complicated for non-economists to understand, right? Well, economist Ha-Joon Chang begs to differ. At least on a fundamental level. He believes that every single person can and should get their head around basic economics. And his perspective has never been more accessible than it is in our PICK OF THE WEEK: Economics is for Everyone!, an engaging, explainer video based on a recent speech given by Ha-Joon Chang.
PICK OF THE WEEK: Heroes of Color- Gaspar Yanga (Whiteboard Animation)
Last year, we raved about a wonderful (and educational!) example of whiteboard animation called Heroes of Color, which highlighted the Harlem Hellfighters. The Harlem Hellfighters were an African-American infantry unit in WWI who spent more time in combat than any other American unit. In that video, animator David Heredia (of Heredia Designs) did a terrific job of introducing these heroes in an explainer video that was both compelling and captivating and compelling from start to finish. And in the newest episode of this groundbreaking series--this week's PICK OF THE WEEK--we're pleased to say Heredia's done it again.
5 Tips to Help Maximize Your Animated Whiteboard Video
You’ve decided to move forward with whiteboard animation. That’s great! But before you do, it’s worth thinking a bit about how this uniquely powerful technique can best be utilized. So today, we’re going to explore five ways that you can maximize your animated whiteboard video…
Behind The Scenes: AutoMD (Whiteboard Animation)
A little while back, we had the pleasure of working with AutoMD to create a pair of 30-second whiteboard animation spots as well as a 5-minute explainer. The goal of these videos was to highlight AutoMD's standing as a forward-thinking and customer-oriented comprehensive auto repair resource.
Meet Mr. Whiteboard Animation: Andrew Park
Earlier this week, in The Origins of RSA Animate, which talked about how an innovative animated series launched by the Royal Society of Arts in 2009 spurred a revolution for whiteboard animation. The animator responsible for firing those opening shots is Andrew Park, the Director of a Kent-based animation studio called Cognitive. So today--to better understand the story behind this revolution of whiteboard animation--let's take a closer look at the very talented Mr. Park.
The Origins of RSA Animate (RSA Animation Series)
On this blog, we’ve spent a lot of time talking about how popular whiteboard videos have become—how useful whiteboard animation can be for clear messaging and video marketing—but we’ve only tangentially touched upon the origin of this style and technique. So that’s precisely what we’re going to do today. We’re going to look at the origins of RSA Animate, and explore how this groundbreaking animation series managed to so quickly and convincingly popularize the concept of whiteboard animation.
5 More Tips for Incorporating Color into Your Whiteboard Video
As we discussed yesterday in 5 Tips for Incorporating Color Into Your Whiteboard Video, more and more whiteboard videos are injecting some degree of color. It's usually not a ton of color that's included, but given the influx it inevitably spurs questions like these: Should my video include color? If so, how much color should there be? And where, exactly, should that color be added?
5 Tips for Incorporating Color into Your Whiteboard Video
Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It's usually not much--shades of color here and there--but it's happening more and more and, given the influx, it inevitably spurs questions like: Should my video include color? If so, how much color should there be? And where, exactly, should that color be added?
Why Whiteboard Animation is Perfect for Marketing Financial Services
Peter Lynch managed Fidelity Investment’s Magellan Fund for 13 years. During this time—1977 to 1990—the fund averaged an annual return of over 29%. It grew from $18 million in assets to $14 billion, making it the best performing mutual fund in the world. In short: this guy Lynch, he was a pretty savvy investor. So what, you might wonder, does this have to do with whiteboard animation? Surprisingly, more than you’d expect…