Animation

Choosing An Animation Studio: Portfolio Assessment Tool

Reviewing animation portfolios is the best way to choose an animation studio that is the right fit for your project. By looking at the studio's previous work, you can get a sense of their style and quality. But how do you know what to look for?

Shawn Forno 02.19.2019
Video Production

How To Choose The Best Animation Technique For Video

You know you want to make an animated explainer video but you’re not sure which animation technique to choose. Your unique goals, audience, and plans for the video will dictate which animated technique is best.

Emma Gallimore 12.17.2018
Whiteboard Animation

Best Whiteboard Animation Videos From 2006-2018

We've been making explainer videos for over a decade, and whiteboard videos are still popular for one simple reason—they work. So to help you better understand the power of whiteboard animation, here are our favorite picks for the best whiteboard animation from the past 12 years.

Amy Onorato 03.20.2018
Video Production

Tutorial: Creating Whiteboard Animation In After Effects

Whiteboard animation comes in all shapes and sizes, but there really is a difference between budget whiteboard animation effects and quality animation. The devil is in the details, and to demonstrate just a hint of the meticulous care that goes into smooth seamless whiteboard animation, we asked one of our top animators, Scott Strong to break down two fundamental whiteboard animation effects in Adobe After Effects.

Shawn Forno 07.17.2017
Whiteboard Animation

How Whiteboard Animation Changed Online Video

Even if you’re not in sales, marketing, or the startup world, you’ve seen at least one whiteboard animation. These hand drawn animated videos are everywhere—and for good reason.

Shawn Forno 06.01.2017
Technology

A Closer Look: DIY Whiteboard Animation Software

DIY whiteboard animation software has come a long way in the last few years, and a DIY explainer video could be just what your boot-strapped operation needs to get off the ground, but only if it looks good.

Shawn 05.24.2017
Client Spotlight

What Subjects Are Right For Whiteboard Animation?

Sometimes we surprise ourselves. I had always thought what whiteboard animation excelled at was concepts – really drawing out the relationships between people or things, using metaphors to elucidate ideas, creating a graphical map of processes. And of course, whiteboard animation is good at those things.

William Gadea 03.30.2017
Whiteboard Animation

8 Surprising Ways to Use Whiteboard Animation

Discover the many surprising uses of whiteboard animation. Everything from TED Talks, music videos, book promos, TV spots, and more.

Shawn Forno 01.12.2017
Whiteboard Animation

It’s Science: Whiteboard Animation vs. Talking Head Video

Whiteboard animation increases engagement, memory retention, enjoyment, and lots more. The science behind whiteboard animation vs. talking head video.

Shawn Forno 01.04.2017
Whiteboard Animation

New Toongraphic On Whiteboard Animation

Although we produce animated video in a full range of styles, whiteboard animation is really where our studio made our bones. Animation studios that manage to last often have a turning point; for us, it was when we were chosen to create the show-open for the 8th season of Showtime's hit show Weeds in the whiteboard style.

William Gadea 11.16.2016
Education

Higher Education+ Whiteboard Animation = Results

Over the past few years, IdeaRocket has had the pleasure of crafting explainer videos for a number of educational institutions. From high schools (like Langley and Clintondale) to universities (like Harvard and Johns Hopkins), we've worked with members of the education industry to create whiteboard animation videos.

Claude Harrington 10.03.2016
Whiteboard Animation

4 Unique Powers Of Whiteboard Animation

Whiteboard animation can improve memory recall by 15%. What else can an RSA Animate explainer do? Let's explore the unique power of whiteboard animation.

Claude Harrington 09.06.2016
PICK OF THE WEEK

Pick Of The Week: Economics Is For Everyone! (RSA)

Economics is important...but much too complicated for non-economists to understand, right? Well, economist Ha-Joon Chang begs to differ. At least on a fundamental level. He believes that every single person can and should get their head around basic economics. And his perspective has never been more accessible than it is in our PICK OF THE WEEK: Economics is for Everyone!, an engaging, explainer video based on a recent speech given by Ha-Joon Chang.

Blake Harris 08.03.2016
Whiteboard Animation

5 Ways To Maximize Your Animated Whiteboard Video

Whiteboard Animation is a uniquely powerful explainer video technique. Let's explore 5 ways to help you get the most out of your animated whiteboard video

Claude Harrington 05.25.2016
Client Spotlight

Behind The Scenes: AutoMD (Whiteboard Animation)

A little while back, we had the pleasure of working with AutoMD to create a pair of 30-second whiteboard animation spots as well as a 5-minute explainer. The goal of these videos was to highlight AutoMD's standing as a forward-thinking and customer-oriented comprehensive auto repair resource.

Claude Harrington 05.02.2016
Whiteboard Animation

5 More Tips For Adding Color To Whiteboard Video

As we discussed yesterday in 5 Tips for Incorporating Color Into Your Whiteboard Video, more and more whiteboard videos are injecting some degree of color. It's usually not a ton of color that's included, but given the influx it inevitably spurs questions like these: Should my video include color? If so, how much color should there be? And where, exactly, should that color be added?

Claude Harrington 03.09.2016
Whiteboard Animation

5 Tips For Adding Color To Whiteboard Video

With more whiteboard videos featuring color, it can be hard to find the right balance. Here are 5 tips for incorporating color into your whiteboard video.

Claude Harrington 03.08.2016
Whiteboard Animation

How Financial Services Benefits From Whiteboard Animation

Whiteboard animation is perfect tool for financial services marketing because it's a conversation-starting piece of content that builds credibility.

Claude Harrington 01.14.2016
Whiteboard Animation

Learn Physics With Whiteboard Animation

From RSA-style whiteboard animation to motion graphics, some of the best animated explainer videos out there aren’t for a product or business - they're for an idea. Enjoy these great examples from the likes of National Geographic, novelist Amy Rosenthal, physicist Henry Reich, and something about money.

Shawn 01.09.2014