Our Process

Our process

Everyone has their own animated video production process and each video is different.  Some use an in house animation video maker.  But here’s how it usually works.

1

discovery

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We kick off with an in-depth discussion of your product’s features and benefits, your brand, and who your target audience is. From there, we work with you to craft the message that is most persuasive to your audience.

2

script writing

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Based on what we learn in Discovery, we develop a script aimed at achieving your unique objectives. We believe that scripting is the most important step in the entire animation process so we listen carefully to feedback, revise, and rewrite until everyone is satisfied with the result.

3

design

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In the design stage, we work out all the visual elements of the video. We develop a visual style that fits your message and conveys what the end result will look like. When approved, we’re ready to tell a story with it!

4

storyboard & animatic

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At the Storyboard & Animatic stage, the script and the artwork come together. A video is created with artwork and a rough audio track to nail down timing.

5

animation

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As may be expected, at this stage the characters come to life in full-fledged animation! The video is now 90% finished, which brings us to our last stage…

6

final touches

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Once the visuals are locked, we put together the final audio track including voiceover, sound effects, and music as needed. All copyrights are secured, and no recurring charge for the music is incurred. In some cases, an original soundtrack is composed and recorded. The video is ready to ship!