Put Your Message Into Orbit With
WHITEBOARD ANIMATION
What is WHITEBOARD ANIMATION?
Over the last decade, a popular form of business video has been whiteboard animation.
In whiteboard animation, a drawing hand creates still images that illustrate what the voice over is saying.
Today, whiteboard animation continues to be popular because people have an undeniable fascination with seeing an artist create a drawn image – especially when that image is illuminating a narrative or argument.
Process
Our whiteboard animation production process
Discovery
We find out about your message, objective, strategy, and brand.
Script
We take your message and boil it down to a story that can capture hearts and minds.
Design
We create a visual language that can bring that story to life.
Rough animatic
We match match rough art to voice so that they work together – no drawing hand yet.
Animation
We replace the rough art with fully rendered drawings, and we add the drawing hand to reveal them.
Sound Design
We add music and sound effects to help the image land. The video is now ready to deliver!
Whiteboard history
Whiteboard animation was first created by Andrew Park for the RSA (Royal Society for the Advancement of Arts, Manufactures and Commerce.) Their recorded talks were turned into videos that became massively popular on YouTube.
Our technique
While different whiteboard animation companies create the effect in different ways, our approach involves creating the art on a digital tablet and compositing a green-screened hand over it to create the illusion of drawing.
FAQ
Frequently asked questions
Generally, it takes 5 weeks from script approval to create a whiteboard animation, but depending on budget, crew availability and video length, those delivery times can sometimes be cut by half.
Whiteboard animation takes longer to design, but since there usually isn’t much animation involved, costs generally are lower than they are for 2d animation.
We generally recommend against using big areas of color in whiteboard, but using accent colors can be highly effective and livens up the look of whiteboard.
Yes! Once we have created a whiteboard for you, the illustrations are your intellectual property and you can use them for infographics and other collateral.
Clients
Our services are trusted by
Awards
Honors & recognitions
The Telly Awards
Winner for the spots it produced for the New York Knicks and Rangers.
The communicator awards
Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.
AI-AP’s International Motion Art Award
Winner for for its promotional web
video for SCANDIS, a retailer of
modern furniture.
The Telly Awards
Winner for the spots it produced for the New York Knicks and Rangers.
The communicator awards
Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.
AI-AP’s International Motion Art Award
Winner for for its promotional web
video for SCANDIS, a retailer of
modern furniture.
WHAT OUR CLIENTS SAY
Stephanie Murrin HealthEd / Chief Creative Officer
“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”
Steve Hanley CEO / Founder Know Better
“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”
Susan Rosenberg Senior Producer Madison Square Garden
“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”