IdeaRocket

Put your message into orbit with

WHITEBOARD
ANIMATION

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Whiteboard
Video Company

When whiteboard animation burst into popularity a few years ago, it was largely
because of its power to make complicated concepts easy to understand and a
pleasure to consume. Soon after, IdeaRocket emerged as the premier provider of
whiteboard videos, creating memorable broadcast spots for globally recognized
brands such as the New York Knicks, Beano, Paradontax, and Dare Breton.
What elevates our work?

Story

We believe that a
compelling story can open
ears, eyes, minds and
hearts. Your complex
message won’t seem so
intimidating when it comes
dressed as a narrative.

Metaphor

By the picking the right
analogy, we can make
unfamiliar concepts much
easier to understand.

Design

We hire illustrators that are
at the top of their craft,
sure. But we also make
certain that they have the
knack for translating
complicated concepts to
the visual dimension.

Story

We believe that a
compelling story can open
ears, eyes, minds and
hearts. Your complex
message won’t seem so
intimidating when it comes
dressed as a narrative.

Metaphor

By the picking the right
analogy, we can make
unfamiliar concepts much
easier to understand.

Design

We hire illustrators that are
at the top of their craft,
sure. But we also make
certain that they have the
knack for translating
complicated concepts to
the visual dimension.

Dare Breton

Dare Breton

PG&E

PG&E

AllianceBernstein

AllianceBernstein

Citibank

Citibank

Diabetes Pathophysiology

Diabetes Pathophysiology

Office of Dietary Supplements

Office of Dietary Supplements

Electronic Arts

Electronic Arts

Know Better Bread

Know Better Bread

New York Rangers

New York Rangers

Weeds

Weeds

UMUC

UMUC

TECHNIQUES

The technique

It’s a technique that goes by many names – whiteboard video, RSA-style, video scribing, fast draw, and sketchboard animation, among them – but there’s no doubt about its popularity. And it isn’t hard to figure why people love it, either: watching a hand draw an illustration – so that the art is revealed as it is created – is a hypnotizing experience, and a hard-to-beat way of (literally) drawing out a concept.

Some studios film an artist making the drawings, then speed up the camera. Others sketch out all the drawings first and then film the hand erasing these lines with an empty marker; they then run the film in reverse to create the drawing effect. At IdeaRocket, we do whiteboard animation differently: the sketches are created digitally on a Cintiq, then a green-screened hand is added by compositing it over the drawing. This allows us to create more polished and professional illustrations, implement client revisions at any time in the process, and add animations that bring variety and interest to the video.

It’s a technique that goes by many names – whiteboard video, RSA-style, video scribing, fast draw, and sketchboard animation, among them – but there’s no doubt about its popularity. And it isn’t hard to figure why people love it, either: watching a hand draw an illustration – so that the art is revealed as it is created – is a hypnotizing experience, and a hard-to-beat way of (literally) drawing out a concept.

PROCESS

Our whiteboard
production process

Our whiteboard
production process

1

Discovery

We take a deep dive into your
message, objective, and strategy.

2

Script

We create an audio-visual script
that specifies what visuals will
accompany the narration.

3

Rough Art

We create a rough version of the art,
so you can see where we’re going
before we get there.

4

Rough Animatic

We time that art to the voice-over,
so you can preview of how word
and image will work together.

5

Finished Animation

We make a finished version of the art
and add a hand to create the illusion
that the art is being drawn on.

6

Sound Design

We add sound effects and, when
appropriate, music. Your video
is now ready to use!

CLIENTS

Our animation services
are trusted by

Our animation
services
are trusted by

AWARDS

Honors &
recognitions

The Telly Awards

Winner for the spots it
produced for the New York
Knicks and Rangers.

The communicator
awards

Winner of Excellence for Santa
Monica Fair Housing, created for
the City of Santa Monica.

AI-AP’s International
Motion Art Award

Winner for for its promotional web
video for SCANDIS, a retailer of
modern furniture.

The Telly Awards

Winner for the spots it
produced for the New York
Knicks and Rangers.

The communicator
awards

Winner of Excellence for Santa
Monica Fair Housing, created for
the City of Santa Monica.

AI-AP’s International
Motion Art Award

Winner for for its promotional web
video for SCANDIS, a retailer of
modern furniture.

Stephanie Murrin

Stephanie Murrin
HealthEd / Chief Creative Officer

"I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!"

Steve Hanley

Steve Hanley
CEO / Founder Know Better

"IdeaRocket really brought our product's benefits to life with
imagination and humor. We are very proud of the results!"

Susan Rosenberg

Susan Rosenberg
Senior Producer Madison Square Garden

"The final product was exactly what we were looking for. It was a great
experience and there was tremendous collaboration between us and IdeaRocket."

Project
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Ready for
take off?
Contact us

Interested
in working
with us?
Send us a
note!

Project
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