It’s a technique that goes by many names – whiteboard video, RSA-style, video scribing, fast draw, and sketchboard animation, among them – but there’s no doubt about its popularity. And it isn’t hard to figure why people love it, either: watching a hand draw an illustration – so that the art is revealed as it is created – is a hypnotizing experience, and a hard-to-beat way of (literally) drawing out a concept.
Some studios film an artist making the drawings, then speed up the camera. Others sketch out all the drawings first and then film the hand erasing these lines with an empty marker; they then run the film in reverse to create the drawing effect. At IdeaRocket, we do whiteboard animation differently: the sketches are created digitally on a Cintiq, then a green-screened hand is added by compositing it over the drawing. This allows us to create more polished and professional illustrations, implement client revisions at any time in the process, and add animations that bring variety and interest to the video.