Play the Video to Learn What we do in 75 Seconds
When whiteboard animation burst into popularity a few years ago, it was largely because of its power to make complicated concepts easy to understand and a pleasure to consume. Soon after, IdeaRocket emerged as the premier provider of whiteboard videos, creating memorable broadcast spots for globally recognized brands such as the New York Knicks, Beano, Paradontax, and Dare Breton. What elevates our work?
We believe that a compelling story can open ears, eyes, minds and hearts. Your complex message won’t seem so intimidating when it comes dressed as a narrative.
By the picking the right analogy, we can make unfamiliar concepts much easier to understand.
We hire illustrators that are at the top of their craft, sure. But we also make certain that they have the knack for translating complicated concepts to the visual dimension.
Our whiteboard animation process has no limits on revisions, and keeps you in the loop at every stage.
We take a deep dive into your message, objective, and strategy.
We create an audio-visual script that specifies what visuals will accompany the narration.
We create a rough version the art, so you can see where we’re going before we get there.
We time that art to the voice-over, so you can preview of how word and image will work together.
We make a finished version of the art and add a hand to create the illusion that the art is being drawn on.
We add sound effects and, when appropriate, music. Your video is now ready to use!
It’s a technique that goes by many names – whiteboard video, RSA-style, video scribing, fast draw, and sketchboard animation, among them – but there’s no doubt about its popularity. And it isn’t hard to figure why people love it, either: watching a hand draw an illustration – so that the art is revealed as it is created – is a hypnotizing experience, and a hard-to-beat way of (literally) drawing out a concept.
Some studios film an artist making the drawings, then speed up the camera. Others sketch out all the drawings first and then film the hand erasing these lines with an empty marker; they then run the film in reverse to create the drawing effect. At IdeaRocket, we do whiteboard animation differently: the sketches are created digitally on a Cintiq, then a green-screened hand is added by compositing it over the drawing. This allows us to create more polished and professional illustrations, implement client revisions at any time in the process, and add animations that bring variety and interest to the video.
IdeaRocket is winnerof a Telly Award for Branded Content, for the spots it produced for the New York Knicks and Rangers.
IdeaRocket is Winnerof a Communicator Award of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.
IdeaRocket is winnerof AI-AP’s International Motion Art Award for its promotional web video for SCANDIS, a retailer of modern furniture.
What our Clients say
"I really enjoyed working with the entire team at IdeaRocket. They’re talented, accommodating and great to work with. Overall a really great experience and I was incredibly happy with their work!"
Stephanie Murrin,
Chief Creative Officer
HealthEd
"IdeaRocket really brought our product's benefits to life with imagination and humor. We are very proud of the results!"
Steve Hanley,
CEO and Founder
Know Better Bread
"The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket."
Susan Rosenberg,
Senior Producer
Madison Square Garden