explainer video studio

Untangling Complexity
with Explainer Video

Play the video to learn what we do in 75 seconds

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Explainer animation

Today more than ever, companies are coming to market with complex products and propositions that are a challenge to explain. And if your audience doesn’t get it… well, that can be the difference between failure and success. At IdeaRocket, our superpower is being able to boil down your complex message into a bite-size animated video capsule that allows your audience to understand your offer. How do we make that happen?

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Story

Narrative has a unique capacity to combine many points of information into a single, compelling package that is easy to unpack… and hard to forget.

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Metaphor

Comparing something new to something that’s similar – and familiar – is a great way to bring audiences out of the dark.

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Design

Effective design isn’t just about making something attractive – although we do try to do that. It’s about creating visuals that bring force and clarity to the story and message.

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Our Explainer Process

We have no limit on the number of versions – we’ll keep refining until we have
an explainer video that you’re happy with and we’re happy with.

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Discovery

We dig deep to learn as much as we can about your message and its business context.

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Audio-visual Script

Our double-column format scripts describe the content of both the audio and the visual channels.

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Design

We provide you with previews of the visuals, so you can be sure the style is right for your brand.

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Animatic

We time storyboard images to a voiceover so as to preview the visual storytelling.

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Animation

We make our design move in ways that excite and inform.

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Audio

The right music adds to the mood, and the right sound effects make you feel like you’re there. Your explainer video is ready to go!

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What our clients say

"I really enjoyed working with the entire team at IdeaRocket. They’re talented, accommodating and great to work with. Overall a really great experience and I was incredibly happy with their work!"

Stephanie Murrin,

Chief Creative Officer

HealthEd

"IdeaRocket really brought our product's benefits to life with imagination and humor. We are very proud of the results!"

Steve Hanley,

CEO and Founder

Know Better Bread

"The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket."

Susan Rosenberg,

Senior Producer

Madison Square Garden

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