Put your message into orbit with
EXPLAINER VIDEO
You create the future. We explain it.
Innovation creates wealth and value. However, it also means new processes and business models that are not always easy for customers and investors to understand. Enter the explainer video. We can help you break through the fog, so your audience can understand the value you offer. How do we do it?
Story
When your message is encapsulated in a story, it becomes easier for your audience to consume and understand.
Metaphor
When you’re introducing something new, sometimes a comparison to what is familiar can help us bridge the gap in understanding.
Design
Clear supporting visuals are a key tool in communicating dense new concepts.
Story
When your message is encapsulated in a story, it becomes easier for your audience to consume and understand.
Metaphor
When you’re introducing something new, sometimes a comparison to what is familiar can help us bridge the gap in understanding.
Design
Clear supporting visuals are a key tool in communicating dense new concepts.
Portfolio
Our explainer video work
FAQ
Frequently asked questions
Explainer videos are versatile assets that can be used in a number of different ways. They can anchor the home page; they can be sent by email to prospects or investors; they can be distributed in social media, either organically or through paid promotion; also, sales reps often use them to warm up in-person calls.
Generally, the average is 6-8 weeks from project start. We promise the video 5 weeks from script approval, since client responsiveness at the scripting stage varies a great deal. However, depending on staffing availability and the complexity of the project, that time period can be shortened by half or more.
To create a first-rate product, an explainer video production company should have a first-rate writer to frame the offering in an understandable and compelling way. But that is not enough. They also need a design and animation team that is focused on clarity, without sacrificing elegance.
Process
Our explainer video production process
Discovery
We find out about your message, objective, strategy, and brand.
Script
We take your message and boil it down to a story that can capture hearts and minds.
Design
We create a visual language that can bring that story to life.
Storyboard animatic
We match voice to picture so that they work together.
Animation
We bring the characters and other visual elements to life with animation.
Sound design
We add music and sound effects to help the image land. The video is now ready to deliver!
Clients
Our explainer video services are trusted by
WHAT OUR CLIENTS SAY
Stephanie Murrin HealthEd / Chief Creative Officer
“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”
Steve Hanley CEO / Founder Know Better
“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”
Susan Rosenberg Senior Producer Madison Square Garden
“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”