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Put Your Message Into Orbit With

MOTION GRAPHICS

WHAT IS MOTION GRAPHICS?

When animation features text, photos, shapes, or other graphic elements rather than characters, we call it motion graphics. Why choose motion graphics?

A brand icon

Brand

Some brands just aren’t well-represented by characters. Their brand personality is more emotionally cool and abstract.

A layers icon

Supers

Oftentimes motion graphics is laid over live-action footage – identifying people, places and themes – or just adding a graphic flair.

A fast arrow icon

Speed and flexibility

Motion graphics can often be produced more rapidly – and modified more easily – than character styles.

A brand icon

Brand

Some brands just aren’t well-represented by characters. Their brand personality is more emotionally cool and abstract.

A layers icon

Supers

Oftentimes motion graphics is laid over live-action footage – identifying people, places and themes – or just adding a graphic flair.

A fast arrow icon

Speed and flexibility

Motion graphics can often be produced more rapidly – and modified more easily – than character styles.

Kinetic Typography

Kinetic typography is when motion or change is applied to words or letters. While the art of typography is subtle and complex, adding motion brings whole new expressive capabilities to text. A motion graphics animator can animate many different variables to help tell a story, create a mood, or just engage the viewer better.

animated gif of the words Kinetic Typography

Process

Our motion graphics
production process

1

Discovery

We find out about your message, objective, strategy, and brand.

2

Script

We take your message and boil it down to a story that can capture hearts and minds.

3

Design

We conceive of a visual look and communicate it to you with mood-boards and/or style frames, reiterating until we are aligned.

4

Animatic

We complete the design and match it to voice and/or music in a slide-show-style presentation.

5

Animation

We bring the design to life with movement and dynamic transitions.

6

Sound Design

We add sound effects to help the image land. The video is now ready to deliver!

FAQ

Frequently asked questions

While there are many overlapping capabilities required for motion graphics and other kinds of animation, motion graphics does demand a solid understand of typography and textual animation. Having a vocabulary of transitions is useful for mo-graph animators. Character animation, on the other hand, is a very specific and distinct skill-set.

While this can differ enormously depending on complexity and length, motion graphics projects can be scheduled a bit more aggressively than other kinds of animation. Once the style is set, it can often be easier to add people to a team without losing the stylistic thread.

Awards

Honors & recognitions

The Telly Awards

Winner for the spots it produced for the New York Knicks and Rangers.

The communicator awards

Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.

AI-AP’s International Motion Art Award

Winner for for its promotional web video for SCANDIS, a retailer of modern furniture.

The Telly Awards

Winner for the spots it produced for the New York Knicks and Rangers.

The communicator awards

Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.

AI-AP’s International Motion Art Award

Winner for for its promotional web video for SCANDIS, a retailer of modern furniture.

WHAT OUR CLIENTS SAY

Stephanie Murrin

Stephanie Murrin HealthEd / Chief Creative Officer

“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”

Steve Hanley CEO / Founder, Know Better

“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”

Susan Rosenberg

Susan Rosenberg Senior Producer Madison Square Garden

“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”

Learn more about motion graphics

Ready for take off? Contact us

Interested in working with us? Send us a note!

Ready for take off? Contact us

Interested in working with us? Send us a note!