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Put Your Message Into Orbit With

2D ANIMATION

The techniques of 2D ANIMATION

There are two ways to animate characters in 2d animation.

Traditional animation redraws the character periodically, creating an illusion of movement.

Puppet animation (sometimes called cut-out) breaks up characters into parts so that these can be rotated or replaced in order to depict movement.

Of course, non-character elements such as type or graphics can also be animated! This is called motion graphics.

FAQ

Frequently asked questions

Costs in 2d animation can vary tremendously. Traditional animation is labor-intensive and tends to be a more expensive option, but puppet-style or cut-out animation can be quite economic.

Again, this varies greatly depending on the technique. At IdeaRocket, we generally deliver our 2d animated videos 5 weeks after script approval, but that time can often be shortened depending on project complexity and staffing availability.

If you don’t want your brand to come off as too playful, you can easily pick a character style that is more buttoned up. This might be a sophisticated New Yorker-style look, or perhaps an elegant iconic style.

Process

Our 2d animation
production process

1

Discovery

We find out about your message, objective, strategy, and brand.

2

Script

We take your message and boil it down to a story that can capture hearts and minds.

3

Design

We create a visual language that can bring that story to life.

4

Rough animatic

We match voice to picture so that they work together.

5

Animation

We bring the characters and other visual elements to life with animation.

6

Sound design

We add music and sound effects to help the image land. The video is now ready to deliver!

Awards

Honors & recognitions

The Telly Awards

Winner for the spots it produced for the New York Knicks and Rangers.

The Communicator Awards

Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.

AI-AP’s International Motion Art Award

Winner for for its promotional web video for SCANDIS, a retailer of modern furniture.

The Telly Awards

Winner for the spots it produced for the New York Knicks and Rangers.

The Communicator Awards

Winner of Excellence for Santa Monica Fair Housing, created for the City of Santa Monica.

AI-AP’s International Motion Art Award

Winner for for its promotional web video for SCANDIS, a retailer of modern furniture.

WHAT OUR CLIENTS SAY

Stephanie Murrin

Stephanie Murrin HealthEd / Chief Creative Officer

“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”

Steve Hanley CEO / Founder, Know Better

“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”

Susan Rosenberg

Susan Rosenberg Senior Producer Madison Square Garden

“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”

Ready for take off? Contact us

Interested in working with us? Send us a note!

Ready for take off? Contact us

Interested in working with us? Send us a note!