Untangling Complexity
With Animated Video

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Science, technology, progress: they bring us great boons. But often, the new is complex and unfamiliar – and very difficult to explain. That idea that might change the world can sometimes just draw a blank stare. At IdeaRocket, we excel at absorbing your complex message and bringing it to your audience with animated video that is easy to understand, and a pleasure to behold. How do we do it?


Stories are how we understand ourselves, and how we share common causes. When complexity comes dressed as a narrative, it doesn’t seem quite so intimidating.


Our heads are already filled with behaviors, patterns, relationships. When we pick the right analogy, the new no longer seems unfamiliar.


Design isn’t just about creating something beautiful – although you can expect that, too. It’s about finding the most elegant solution to a knotty problem.

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