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Put your message into orbit with

LIVE ACTION VIDEO

Process

Our live action video
production process

1

Discovery

We find out about your message, objective, strategy, and brand.

2

Script

We take your message and boil it down to a story that can capture hearts and minds.

3

Pre-production

Locations are chosen, the crew is staffed, and the talent is cast.

4

Production

Our professional sound, lighting and camera crew captures the moment on video.

5

Edit

The video is edited with storytelling clarity in mind.

6

Mix and finish

We mix the music, voice and sound effects together. The picture edit is color corrected and graded. The video is now ready to deliver!

FAQ

Frequently asked questions

If you have a thought leader or CEO with name recognition or a special charisma, leveraging their persona in video might be the smartest thing to do. Also, any product or service that is selling a lifestyle should probably choose a live shoot.

If your video might need to be updated, that will be far easier to do in animation than live action, since in live action that would often require a new shoot. Also, videos with dense or hard-to-understand messages can often benefit from the visual support of animated graphics.

No. A common form of business video is editing together stock footage from royalty-free libraries. Because of the immense variety of footage now available and its reasonable cost, this is becoming a popular option, even for major brands.

This is a danger, but one that can be avoided. The trick is to still be telling a story, even when it is with scenes captured by others, miles and years apart. Care must be taken to choose higher-quality clips. Motion graphics and skillful color grading can help tie the disparate elements together. Finally, music, voice production and tasteful sound design can help blend the parts together into a powerful whole.

WHAT OUR CLIENTS SAY

Stephanie Murrin

Stephanie Murrin HealthEd / Chief Creative Officer

“I really enjoyed working with the entire team at IdeaRocket. They’re talented,
accommodating and great to work with. Overall a really great experience
and I was incredibly happy with their work!”

Steve Hanley

Steve Hanley CEO / Founder Know Better

“IdeaRocket really brought our product’s benefits to life with imagination and humor. We are very proud of the results!”

Susan Rosenberg

Susan Rosenberg Senior Producer Madison Square Garden

“The final product was exactly what we were looking for. It was a great experience and there was tremendous collaboration between us and IdeaRocket.”

Ready for take off? Contact us

Interested in working with us? Send us a note!

Ready for take off? Contact us

Interested in working with us? Send us a note!