Should Your Video Sell the Problem or the Solution: It Depends

Should you sell the problem or the solution? This seemingly straightforward question has plagued salesmen since the dawn of time. Is the best way to market yourself and your product by making consumers hyper aware of the problems they face via explaining the “pain point,” or will you make your mark by standing out from the crowd with a brand new solution? What’s the difference between selling the problem and selling the solution?