Choosing the right video host can amplify your video marketing efforts. Video hosting services enable users to upload and share their content on the internet in a reliable way. Going straight to internet giant YouTube might seem like the obvious answer, but there are good reasons to use other services.
Coming up with an idea, shooting, and editing your content is already hard enough, so we want to make it easy for you to choose the right video host for your business. We compared four video hosts that could be perfect for your company.
Video Host Feature Chart
YouTube As a Video Host for Business
Unless you’ve ignored the internet for over a decade, you know what YouTube is. The ever-growing video platform trails only parent company Google as the second largest search engine. They welcome more than two billion users a month.
Mainly an entertainment and social platform, Youtube is a great tool for content creators who want to grow their subscriber base on the platform. It can build your audience and increase brand recognition.
Since YouTube is essentially a video search engine, your videos are easy to find on the platform. Youtube videos also rank well on Google (obviously).
Discoverability is a definite pro, but there’s one problem: Youtube gets all the credit. If you embed a video on your site, that link will send viewers to YouTube. The SEO credit goes to Youtube and traffic is directed back to their site not yours.
Plus, the amount of content on YouTube is a double-edged sword. On one hand, you can easily find a video on almost any topic in one user-friendly place. On the other hand, your video can easily get lost in the noise.
Although YouTube is not designed to serve companies, many still use it. And for good reason. The robust YouTube analytics feature is based on Google Analytics. It can tell you who watched your video and for how long. Plus, how they found it.
The barrier of entry is also really low. The only requirement for creating a YouTube channel is a Google account. You can livestream as long as your account is verified. Plus, you can add clickable annotations called cards to the end of your videos to promote your other content. Just be aware that other brands can buy ad space before and sometimes during your video.
Using Vimeo To Host Business Video
If YouTube has one real competitor, it’s Vimeo. Vimeo is the second largest video hosting platform with 280 million monthly users – still substantially behind YouTube’s one billion monthly users.
One of the aspects that sets the two apart is their communities. Vimeo prides themselves on having high-quality content, more attractive site design, and a more artistic indy crowd compared to YouTube.
Vimeo also provides two services to users: Vimeo Pro and Vimeo Business. Both come with a range of features at different price points with Vimeo Business having the larger set of features for a higher price. These services are designed to help individual professionals and businesses get the most out of their video marketing content.
With Vimeo Business, users can customize their player to fit their brand image and add calls-to-action with email collectors to generate leads and improve engagement. These collectors allow viewers to submit their name and email within an interactive pop-up window. This feature pairs with email software -like MailChimp– to make retrieving the contact information a breeze.
Vimeo Business also integrates with Google Analytics. This gives users access to engagement graphs that track video performance and show what interests viewers the most. Vimeo also shares the same SEO problem as YouTube with embedded URL’s linking back to Vimeo rather than your site.
Wistia, Another Video Host for Business
Wistia calls itself “the video hosting platform made for B2B marketers.”
Unlike YouTube and Vimeo, Wistia does not drive traffic back to its own site. Instead, Wistia is for companies that want to use on-site video to drive traffic. This increased traffic to your site will help boost your SEO. You can also restrict the domains (Vimeo also provides this) to stop people from embedding your video anywhere you don’t want it.
The control you have over content doesn’t stop there. You can also customize the player to change the color and size so that the video fits well with the design of your site. Wistia has a similar email collector to Vimeo – called turnstile – that can require viewers to add their email before they can continue watching.
With all these features comes a price. Wistia can get pretty expensive. Their Pro Package starts at $99 per month for 10 videos. You’ll pay an extra $0.25 per month for every video or audio file beyond those first 10. Compare this to the Vimeo Pro price of just $20 per month and you may wonder if Wistia is worth it. The benefit is really in the analytics.
Wistia’s heatmap analytic display shows an in-depth graphical representation of an individual viewing session. It gives you personalized information about that particular session of your video by attributing viewing activity to individual specific emails.
You can find out anything from if international viewers tune out quicker to what part of the video interests your viewers the most. The darker parts of the heatmap signify parts of the video where viewers watched multiple times. The lighter areas of the heatmap indicate spots viewers only watched once or not at all.
With all these features comes a price. Wistia can get pretty expensive with their Pro Package coming in at $99 per month compared to Vimeo Business’s price of $50 per month. You also don’t get the exposure that searchable platforms like YouTube and Vimeo can give you.
Brightcove, Maybe Not For Everyone
Founded in 2004, Brightcove has always been on the cutting edge. Their platform uses a video cloud that runs an HTML5 video player (as opposed to a Flash player) which provides high-quality video streaming across all devices – especially with mobile.
If all of that sounds like a bit much to take in, you wouldn’t be alone. While Brightcove is pretty comparable to Wistia, it isn’t nearly as user-friendly. Brightcove suffers from having a clumsy interface and hard to use player customizer.
Brightcove boasts a highly sophisticated analytics feature that will create a customized analytics report that fits your company’s needs. The analytics feature also lets you see how your video is performing with particular audiences.
They also provide a high-quality live streaming function that allows you to broadcast any of your events live in HD. You can choose the ads that go on your show to better monetize your stream and also give your audience the ability to pause and rewind the event.
Unfortunately, Brightcove’s pricing is a bit of a black box. They market themselves as offering custom solutions, so you’ll need to talk to a sales rep to get the pricing for your business.
With its advanced features, Brightcove can be an amazing video hosting platform and can give your business the leg up it needs to stand out from the crowd. But the price and complexity may be more than many businesses can handle.
Choosing The Best Video Host for Your Business
The right video host comes down to your budget and goals. Keep in mind that you don’t have to stick to just one. To maximize exposure you might post some videos on YouTube or Vimeo. These platforms are great at building awareness and helping new audiences discover your content. For audiences further down the funnel, you might host videos on Wistia or Brightcove. These platforms have the infrastructure to help you achieve conversions.
Ultimately, the best video host is the one (or ones) that works for your business. So experiment and see what works for you. Of course, before you start with any of these platforms, you need videos to host. That’s where IdeaRocket comes in. Contact our video and animation experts today to start making your next video.