Whiteboard animationWhiteboard animation
Whiteboard animation was first popularized by the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), a British non-profit dedicated to promoting enlightened thinking. Starting in late 2009, they started producing a series of videos that carried the soundtrack of a thinker expounding on a theory or concept. What attracted attention, however, was the way these talks were supported visually: a stop-motion camera captured an artist illustrating the speaker’s words. These clips proved to be enormously popular on YouTube, with one video in particular, a talk by Dan Pink, receiving more than seven million views.
Since its conception, many businesses have been attracted to this technique, also known as RSA-style, video scribing, fast draw, or sketchboard animation. The reason isn’t hard to figure: watching an illustration materialize as it is created is a hypnotizing experience and a hard-to-beat way of (literally) drawing out a concept.